Free Publicity and Exposure for Your Home Business Bristol RI

You think you’ve got a great story to tell, but how do you convince the media? And, once they call, what are the dos and don’ts that can help you get effective coverage? Read on for more detailed information in the following article.

Pirata Media
(401) 396-9826
450 Hope Street
Bristol, RI
 
International Video Productions
(508) 673-6595
332 2nd St
Fall River, MA
 
Pleasant Rentals & Sales Const Equip
(508) 675-5212
658 Pleasant St
Fall River, MA
 
Lime Marketing
(774) 888-0033
18 Pocasset St
Fall River, MA
 
Furna'S International Sales
(508) 679-9557
355 Flint St
Fall River, MA
 
Crescent Machine & Supply
(508) 673-3339
89 Globe Mills Ave
Fall River, MA
 
Fall River Auto Body & Sales Inc
(508) 679-4690
155 Williston St
Fall River, MA
 
American Cycle & Sales
(508) 672-5151
28 Augustus St
Fall River, MA
 
Medeiros Auto Body & Sales
(508) 675-3244
98 Alden St
Fall River, MA
 
Promotional Advertising Associates Incorporated
(508) 675-0249
45 10th St
Fall River, MA
 

5 Ways to Gain Free Publicity and Exposure for Your Home Business

Provided By: 

Making Yourself Newsworthy

By Lin Grensing-Pophal

You think you’ve got a great story to tell, but how do you convince the media? And, once they call, what are the dos and don’ts that can help you get effective coverage?

“Reporters are always looking for good sources,” says Traci Klein, a former reporter herself with eleven years of experience and currently a media relations professional who offers training and consulting to those trying to get their names in the news.

Home-based businesses are typically closely aligned with a niche, more so than other small business. Rather than having a broad-based market focus, home business entrepreneurs must focus on a niche to be successful. This leads to increased knowledge and familiarity with one’s business sector.

The more knowledge you are perceived to have, the more credibility you have by default. The savvy entrepreneur can leverage this credibility for news coverage and exposure in the media. It begins by understanding your niche.

Finding Your Niche
The key to obtaining effective coverage, says Traci Klein, is having a good understanding of the media market and which publications or broadcasts are likely to reach the people you want to reach. Make a list of the publications or programs you’d like to approach and learn something about them.

If the list is very large, you’ll want to do some prioritization. You might want to develop a tiered list of these media outlets, with the top tier representing places you’d most like to receive coverage. Learn as much as you can about each of these media outlets, the type of information covered, the tone, the reporters, etc. The more you know, the better you’ll be able to target your own pitches to meet their needs and the more comfortable you’ll be in responding to their inquiries.

“Any person who wants to get into a media market either locally or nationally, and wants to be taken seriously, should research their media outlets,” says Klein. That can be as simple as making a call to introduce yourself to an editor and finding out about deadlines and the types of stores or sources they’re interested in. “You can usually tell if a reporter is interested in what you have to offer, or not,” says Klein. If they’re not, don’t waste your time with them.

Making Your Pitch
Once you’ve identified some potential markets, the next step is to generate interest in what you have to offer.

Cherie Kerr is the president of ExecuProv ( www.execuprov.com ), a communication training company and principal of Kerr Companies Public Relations. “Find story ideas that are unique, timely and interesting,” says Kerr, “ideas that will pique the media’s interest. They get hundreds of pitches every day. You need to make yours stand out.”

Don’t ignore the news, she advises. Tying what you have to offer to something timely, can be a good way to generate interest and coverage.

Take Control
Too often, says Klein, people are ...

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