8 Tips for Getting and Giving Interviews to Promote Your Home Business Brighton CO

Almost anyone can be a candidate for radio and TV, but if you are a company with consumer-oriented products, you are a perfect fit! If you are a professional firm with legal, financial, or consumer related services, this would work for you, too.

Plains Marketing
(720) 685-7131
14595 Brighton Rd
Brighton, CO

Data Provided by:
Full Moon Promotions
(303) 655-1919
16388 Joppa Street
Brighton , CO
 
Monarch Publishing Inc.
(303) 981-5881
12992 Clarkson Circle
Thornton , CO
 
Buffalo Specialties, Inc.
(303) 954-9367
11095 Nome St.
Henderson , CO
 
MetroNorth Newspapers
(303) 426-6000
8710 Grant St.
Thornton , CO
 
Graphics by Geary
(303) 883-5964
14847 Madison Street
Brighton , CO
 
Impact Printing
(303) 450-0725
2230 Lake Ave.
Thornton , CO
 
Metis Group
(877) 214-1004
3879 E. 120th Ave., #311
Thornton , CO
 
Dodge Sign Company
(303) 457-9872
2100 E. 112th Ave.
Northglenn , CO
 
THE ALUMNI NEWS AGENCY LLC
(720) 276-1826
12000 Zuni St. Suite 001
Westminster, CO
 
Data Provided by:

8 Tips for Getting and Giving Interviews to Promote Your Home Business

Provided By: 

Tips to Being an Effective Talk Show Guest
By Marsha Friedman

Who doesn’t want to get the word out about their company, service, or product? Here are some tips that will help anyone get started in the race to attract attention from the broadcast media — radio and TV.

Are You a Good Candidate for Radio and TV?
Almost anyone can be a candidate for radio and TV, but if you are a company with consumer-oriented products, you are a perfect fit! If you are a professional firm with legal, financial, or consumer related services, this would work for you, too. With specialty radio and TV programs on law, relationships, lifestyles, health, gardening, and more, there are definitely shows out there that can be a perfect match for your message.

Does Practice Make Perfect?
Oh, definitely. The professionals who are in the media all the time make it look very easy, but actually it's a skill. The more interviews you do, the better you get at defining your message and honing your presentation skills. And once you do a few radio call-in shows and speak to a few hosts, you'll find that the questions you get are similar. Usually, there's one area of your message that's really interesting to people and you can start to craft your answers to respond about that area.

Focus Your Pitches.
Local radio shows on the 250-watt or 1,000-watt AM stations are a great place to start. There's also Internet radio, which is becoming more popular and could be another good way to get started. With more radio shows going to national programming, the weekend programs are also the best place to find radio shows that are looking for guests. For TV, go after your local morning news programs, weekend lifestyle segments, and community-access cable.

Spark Producer Interest.
Stay up on the news. Listen to the radio, read newspapers, and watch TV. That helps you figure out what's in the news and how your message might tie in with it. Once you have an angle or tie-in to a current news story, put together a press release that positions you as an expert on this issue and sells them on why they should have you as a guest. Remember, pitch your expertise as a solution to a problem that's making news — don’t go in with a sales angle!

Get Prepared for the Interview.
Make sure you're fully prepared with facts, figures, and anecdotes to talk about when you're on the air. Make up a cheat sheet or note cards loaded with your best information and key points. Most TV interviews are going to be very short — three to five minutes at most — so you really must know your message before you go on the air. Do some dry runs with a friend or business associate acting as the host, so you get your answers down.

;

Do as Many Interviews as Possible.
There is no such thing as overexposure; you want to conduct as many media interviews as you can. The more interviews that you do, the more buzz you will build about your company, product, or service. An...

Click here to read more from Home Business Magazine

© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media