8 Tips for Getting and Giving Interviews to Promote Your Home Business Shippensburg PA

Almost anyone can be a candidate for radio and TV, but if you are a company with consumer-oriented products, you are a perfect fit! If you are a professional firm with legal, financial, or consumer related services, this would work for you, too.

Shippensburg Area Chamber of Commerce
(717) 532-5509
22 East King Street
Shippensburg, PA
 
Mainline Broadcasting
(717) 263-0813
25 Penncraft Avenue
Chambersburg, PA
 
Comcast Spotlight
(717) 264-6425
442 Stouffer Avenue
Chambersburg, PA
 
Mother Martin's Coupons
(888) 225-2253
PO Box 249
Mont Alto, PA
 
Rock, Todd; State Representative
(717) 597-2224
15 East Main Street
Waynesboro, PA
 
Chambersburg Chamber of Commerce, Greater
(717) 264-7101
75 S Second St
Chambersburg, PA
 
Pro Arts Recording & Sound Company
(800) 821-0893
P.O. Box 397
Chambersburg, PA
 
Big A Inc.
(717) 352-2544
7312 Lincoln Way East
Fayetteville, PA
 
WBO Signs & Graphics
(717) 762-9267
118 Walnut Street
Waynesboro, PA
 
Green Grove Gardens
(717) 597-0800
626 N. Grant Street
Waynesboro, PA
 

8 Tips for Getting and Giving Interviews to Promote Your Home Business

Provided By: 

Tips to Being an Effective Talk Show Guest
By Marsha Friedman

Who doesn’t want to get the word out about their company, service, or product? Here are some tips that will help anyone get started in the race to attract attention from the broadcast media — radio and TV.

Are You a Good Candidate for Radio and TV?
Almost anyone can be a candidate for radio and TV, but if you are a company with consumer-oriented products, you are a perfect fit! If you are a professional firm with legal, financial, or consumer related services, this would work for you, too. With specialty radio and TV programs on law, relationships, lifestyles, health, gardening, and more, there are definitely shows out there that can be a perfect match for your message.

Does Practice Make Perfect?
Oh, definitely. The professionals who are in the media all the time make it look very easy, but actually it's a skill. The more interviews you do, the better you get at defining your message and honing your presentation skills. And once you do a few radio call-in shows and speak to a few hosts, you'll find that the questions you get are similar. Usually, there's one area of your message that's really interesting to people and you can start to craft your answers to respond about that area.

Focus Your Pitches.
Local radio shows on the 250-watt or 1,000-watt AM stations are a great place to start. There's also Internet radio, which is becoming more popular and could be another good way to get started. With more radio shows going to national programming, the weekend programs are also the best place to find radio shows that are looking for guests. For TV, go after your local morning news programs, weekend lifestyle segments, and community-access cable.

Spark Producer Interest.
Stay up on the news. Listen to the radio, read newspapers, and watch TV. That helps you figure out what's in the news and how your message might tie in with it. Once you have an angle or tie-in to a current news story, put together a press release that positions you as an expert on this issue and sells them on why they should have you as a guest. Remember, pitch your expertise as a solution to a problem that's making news — don’t go in with a sales angle!

Get Prepared for the Interview.
Make sure you're fully prepared with facts, figures, and anecdotes to talk about when you're on the air. Make up a cheat sheet or note cards loaded with your best information and key points. Most TV interviews are going to be very short — three to five minutes at most — so you really must know your message before you go on the air. Do some dry runs with a friend or business associate acting as the host, so you get your answers down.

;

Do as Many Interviews as Possible.
There is no such thing as overexposure; you want to conduct as many media interviews as you can. The more interviews that you do, the more buzz you will build about your company, product, or service. An...

Click here to read more from Home Business Magazine

© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media