8 Tips for Getting and Giving Interviews to Promote Your Home Business Wayzata MN

Almost anyone can be a candidate for radio and TV, but if you are a company with consumer-oriented products, you are a perfect fit! If you are a professional firm with legal, financial, or consumer related services, this would work for you, too.

Bay Inc.
(763) 432-2377
3131 Fernbrook Ln.
Plymouth, MN
 
TMA E-Marketing
(952) 931-9960
5509 Eden Prairie Rd
Minnetonka, MN
 
MergerPlace
952-401-0677 ext 102
5720 Green Circle Dr. #100
Minnetonka, MN
 
Microboards Technology
(952) 556-1600
8150 Mallory Ct
Chanhassen, MN

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Media CanDo
(612) 310-0113
825 Boone Ave. N, Suite 100
Minneapolis, MN
 
Novus Media, Inc.
(952) 666-2490
2 Carlson Parkway
Plymouth, MN
 
Tmae Marketing
(952) 931-9960
5509 Eden Prairie Rd
Minnetonka, MN

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Bill Blett Marketing Communications
(952) 288-3876
18376 Cattail Court
Eden Prairie, MN
 
EmbroidMe -Eden Prairie
(952) 906-2894
16368 Wagner Way
Eden Prairie, MN
 
Sydax Corporation
(763) 377-3265
PO Box 27906
Golden Valley, MN
 
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8 Tips for Getting and Giving Interviews to Promote Your Home Business

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Tips to Being an Effective Talk Show Guest
By Marsha Friedman

Who doesn’t want to get the word out about their company, service, or product? Here are some tips that will help anyone get started in the race to attract attention from the broadcast media — radio and TV.

Are You a Good Candidate for Radio and TV?
Almost anyone can be a candidate for radio and TV, but if you are a company with consumer-oriented products, you are a perfect fit! If you are a professional firm with legal, financial, or consumer related services, this would work for you, too. With specialty radio and TV programs on law, relationships, lifestyles, health, gardening, and more, there are definitely shows out there that can be a perfect match for your message.

Does Practice Make Perfect?
Oh, definitely. The professionals who are in the media all the time make it look very easy, but actually it's a skill. The more interviews you do, the better you get at defining your message and honing your presentation skills. And once you do a few radio call-in shows and speak to a few hosts, you'll find that the questions you get are similar. Usually, there's one area of your message that's really interesting to people and you can start to craft your answers to respond about that area.

Focus Your Pitches.
Local radio shows on the 250-watt or 1,000-watt AM stations are a great place to start. There's also Internet radio, which is becoming more popular and could be another good way to get started. With more radio shows going to national programming, the weekend programs are also the best place to find radio shows that are looking for guests. For TV, go after your local morning news programs, weekend lifestyle segments, and community-access cable.

Spark Producer Interest.
Stay up on the news. Listen to the radio, read newspapers, and watch TV. That helps you figure out what's in the news and how your message might tie in with it. Once you have an angle or tie-in to a current news story, put together a press release that positions you as an expert on this issue and sells them on why they should have you as a guest. Remember, pitch your expertise as a solution to a problem that's making news — don’t go in with a sales angle!

Get Prepared for the Interview.
Make sure you're fully prepared with facts, figures, and anecdotes to talk about when you're on the air. Make up a cheat sheet or note cards loaded with your best information and key points. Most TV interviews are going to be very short — three to five minutes at most — so you really must know your message before you go on the air. Do some dry runs with a friend or business associate acting as the host, so you get your answers down.

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Do as Many Interviews as Possible.
There is no such thing as overexposure; you want to conduct as many media interviews as you can. The more interviews that you do, the more buzz you will build about your company, product, or service. An...

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