Achieve an Online Presence and Revenue Breakthrough Logan UT

Deciding that your home-based business would benefit by having its own web site was the easy part. The tough part is avoiding the nasty pitfalls that make too many web sites money losers instead of money makers.

Advent Creative
(435) 787-8285
666 North Main Suite 301
Logan, UT
Firm Size
Medium (11-30 Employees)

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Advent Creative
(435) 787-8285
666 North Main Suite 301
Logan, UT
Firm Size
Medium (11-30 Employees)

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KJP Studios
(801) 466-4932
3448 S Main Street
Salt Lake City, UT
Services
Internet Products and Services, Internet Services, Web Sites, Computer Hardware and Supplies, Web Site Design

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BAM! Catalyst
(888) 818-2142
11781 S. Lone Peak Parkway, Suite 270
Draper, UT
 
InterMountain Web Design
(877) 313-2155
722 north Geneva road
Provo, UT
Services
Corporate web design services, Ecommerce web design services, Flash design services, Web development services, Web maintenance services ...

Advent Creative
(435) 787-8285
666 North Main Suite 301
Logan, UT
 
Gravitate Online- Utah SEO, Web Design and Development
(801) 949-0949
12401 S 450 E
Draper, UT
 
Fifty Studio
(801) 355-4000
9980 South 300 West, 2nd Floor
Sandy, UT
 
Studio 1909
(801) 381-4673
PO Box 522368
Salt Lake City, UT
 
Heritage Web Solutions
(801) 655-1600
1640 Moonriver Dr.
Provo, UT
Firm Size
Large (31+ Employees)

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Achieve an Online Presence and Revenue Breakthrough

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Avoid the Six Deadly Sins of Web Site Design

By William J. Lynott

Deciding that your home-based business would benefit by having its own web site was the easy part. The tough part is avoiding the nasty pitfalls that make too many web sites money losers instead of money makers.

The first commercial web sites were designed by early computer experts. These hardy pioneers were quite comfortable in the arcane world of computers, but woefully lacking in communications and marketing skills. The result was a flood of clever web sites that accomplished little except make their sponsors look silly.
That's mostly over now. During the past few years, web design has evolved into a sophisticated combination of art and science. Today's best sites are powerful marketing and communications tools.

Unfortunately, plenty of the old clunkers are still around. Worse, more are going up every day. Here's how you can make sure that your site ─ whether it's in the planning stage or is already a reality ─ isn't marred by one or more of the six most damaging errors of web site design:

1. Failing to Formulate a Clear Purpose for Your Site

That may sound obvious, but failing to define and execute a clear purpose is one of the more common web site design errors ─ and one of the most costly. Do you want a web site solely to establish an Internet presence, with a single page providing basic information such as phone numbers, and a general description of your business? Or do you want a complete e-commerce site with multiple pages, photos of your best work, an inventory of accessories, a background of your company? Or something in-between these two extremes?
Why are you going to the trouble and expense of creating a Web site? Precisely what do you want it to accomplish? If you can’t state your purpose clearly in a sentence or two, you’re probably not ready to dip a toe in Internet waters.

2. Failing to Communicate Your Purpose Clearly to Your Site Designer

If you hire a professional to create your site (and most business owners probably should), you’ll pay additional charges if you keep exercising your right to change your mind. Changes in basic design after the project is underway can result in wasted creative hours. Unless your designer has agreed to a flat rate, you’ll be stuck with a larger bill than you expected.
You can avoid this common error by taking time to sit down in advance with your designer to discuss your ideas. Sketching out layouts and text with paper and pencil can save hours of costly design time.
Don’t allow yourself to become an obstacle to completion of the work by over-managing, but don’t sit back and assume that you shouldn’t be involved at all in the creative process. Either approach would be a mistake.

3. Failing to Understand that the Most Important Element of any Web Site is Content

Web surfers are looking for information about your business and the products or services you offer. Such details as site design eleme...

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