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Achieve an Online Presence and Revenue Breakthrough
Avoid the Six Deadly Sins of Web Site Design
By William J. Lynott
Deciding that your home-based business would benefit by having its own web site was the easy part. The tough part is avoiding the nasty pitfalls that make too many web sites money losers instead of money makers.
The first commercial web sites were designed by early computer experts. These hardy pioneers were quite comfortable in the arcane world of computers, but woefully lacking in communications and marketing skills. The result was a flood of clever web sites that accomplished little except make their sponsors look silly.
That's mostly over now. During the past few years, web design has evolved into a sophisticated combination of art and science. Today's best sites are powerful marketing and communications tools.
Unfortunately, plenty of the old clunkers are still around. Worse, more are going up every day. Here's how you can make sure that your site ─ whether it's in the planning stage or is already a reality ─ isn't marred by one or more of the six most damaging errors of web site design:
1. Failing to Formulate a Clear Purpose for Your Site
That may sound obvious, but failing to define and execute a clear purpose is one of the more common web site design errors ─ and one of the most costly. Do you want a web site solely to establish an Internet presence, with a single page providing basic information such as phone numbers, and a general description of your business? Or do you want a complete e-commerce site with multiple pages, photos of your best work, an inventory of accessories, a background of your company? Or something in-between these two extremes?
Why are you going to the trouble and expense of creating a Web site? Precisely what do you want it to accomplish? If you can’t state your purpose clearly in a sentence or two, you’re probably not ready to dip a toe in Internet waters.
2. Failing to Communicate Your Purpose Clearly to Your Site Designer
If you hire a professional to create your site (and most business owners probably should), you’ll pay additional charges if you keep exercising your right to change your mind. Changes in basic design after the project is underway can result in wasted creative hours. Unless your designer has agreed to a flat rate, you’ll be stuck with a larger bill than you expected.
You can avoid this common error by taking time to sit down in advance with your designer to discuss your ideas. Sketching out layouts and text with paper and pencil can save hours of costly design time.
Don’t allow yourself to become an obstacle to completion of the work by over-managing, but don’t sit back and assume that you shouldn’t be involved at all in the creative process. Either approach would be a mistake.
3. Failing to Understand that the Most Important Element of any Web Site is Content
Web surfers are looking for information about your business and the products or services you offer. Such details as site design eleme...
Philadelphia Flower Show 2018
Dates: 3/4/2018 – 3/11/2018
Pennsylvania Convention Center Philadelphia
1101 Arch Street
The Philadelphia Flower Show, internationally recognized as one of the nation's premiere events as well as the oldest and largest indoor show of its kind, is produced by the Pennsylvania Horticultural Society. PHS has more than 15,000 members throughout the country, offers hundreds of educational programs year-round, and is considered the nationâ�TMs leading authority on urban renewal through greening. PHS's acclaimed Philadelphia Green program restores neighborhood parks, creates community gardens, conducts large scale tree plantings, revitalizes vacant land, engages thousands of citizens in community development activities and maintains treasured public landscapes. Its greening efforts are modeled in many cities across the country.Not sure if you want to exhibit at or attend the Philadelphia Flower Show 2018? See the panels below to get the information you need to make an informed decision.All information in Events In America is deemed to be accurate at the time we add it,and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. EventsInAmerica.com and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.