Caffeine for Your Voice — and E-Mail Schofield WI
Audio / Video, Home Automation / Systems Integration / Home Networking, Lighting Control, Security / Access Control / Surveillance / Gate Access, Telephone Systems
One or more employees at this company have achieved CEDIA Professional Certification status:- Ron Ploeckelman, CEDIA Certified Professional EST III (Advanced EST), CEDIA Certified Professional EST II
Caffeine for Your Voice — and E-Mail
Jolt Your Sales With Better Voice and Email Communications By Brian Sullivan
So, what is the first thing you do (OK, second thing you do) when you get up in the morning? If you said, "Check voicemail and e-mail," then you are like the more than 34 million other salespeople and sales managers in the U.S. who have made e-mail and voicemail the principle way to communicate with colleagues and customers. Now just because we are all using the same form of communication, doesn't mean that our communication has to look, act, sound, and smell exactly the same. In fact, you need to try harder than ever to differentiate yourself from the competition. For example, does your voicemail greeting sound something like this? "Hi, you've reached the voicemail of _______, I can't take your call right now but if you would like to leave your name, number and a brief message, I will be sure to return your call as soon as I can. Have a great day."
Perhaps your greeting sounds EXACTLY like that. Guess what? You can guarantee that your competition's greeting sounds almost the same. An unoriginal voicemail greeting is only one example of how alike we have all become. So why is it that we expect different or even better results than our competition while we look, act and sound exactly like them? If you are to stand out in your marketplace, you have to be original in nearly every aspect of your business. To do this, study your competition, understand what they are doing and make an effort to NOT be like them.
Start with Voicemail
To create a voicemail greeting that gets a reaction from the person that is calling you, there are two ways to do this:
1. Create curiosity. For example, if you sell a product that is fast and saves your customers a ton of time, you might say: "Hi, sorry I can't take your call right now. I am probably with a client right now showing how our latest product can save him 60 minutes each day. When I call you back shortly, let me know if you would like to see if we could do the same for you." I assure you, if you get ten voicemails from potential customers that day, at least two will ask you about your voicemail and that time-saving product. And by doing so, they have invited you to give them more information about your solution. That means opportunity.
2. Create happiness, a chuckle or even laughter. Let's face it, we can all use a little jolt during the day. So give your callers a little emotional caffeine in your greeting. One way to do this is by sharing a ridiculous trivia fact like: "Did you know that every time you lick a stamp, you're consuming 1/10 of a calorie? Check back next week for more fun trivia." Now might that be a little goofy? Sure, but so what! It's original and you will get noticed. And those that get noticed most in business are the ones who get more business!
Next Electronic Tool to Originality is E-Mail
If you want peo...