Four Ways to Redefine Sales in Your Home Based Business Oak Park MI

As a salesperson, you're trained to ask customers what they want in terms of your product offerings. That's wise advice. However, if you only ask customers what they want and then give it to them, you're missing the biggest opportunity that has ever come in front of you.

Ardyss Internation
(734) 326-7746
1921 Vineway Drive #38
Canton, MI
 
Ardyss Internation
(734) 326-7746
1921 Vineway Drive #38
Canton, MI
 
A-1 Marketing Group
(248) 584-2188
26125 Coolidge Hwy
Oak Park, MI
 
Group Marketing Services Inc
(269) 381-5028
374 S Drake
Oshtemo, MI
 
Cz Communications
(248) 375-5580
2634 New England Dr
Rochester Hills, MI
 
Advanced Real Estate LLC
(678) 954-7574
261 bainbridge
Dallas, MI
 
Dave Kahle
(800) 331-1287
3736 West River Drive
Comstock Park, MI
 
Write Stuff
(248) 541-6350
13740 Sherwood St
Oak Park, MI
 
Bfg Communications
(616) 451-9421
940 Monroe Ave NW
Grand Rapids, MI
 
Qs Marketing Group
(248) 200-0692
15565 Northland Dr
Southfield, MI
 

Four Ways to Redefine Sales in Your Home Based Business

Provided By: 

When You Focus on Redefining What You Already Have, You Can Take Your Current Offering and Leverage It to New Levels
By Daniel Burrus

As a salesperson, you're trained to ask customers what they want in terms of your product offerings. That's wise advice. However, if you only ask customers what they want and then give it to them, you're missing the biggest opportunity that has ever come in front of you.

Realize that clients will always under-ask because they don't know what is possible. Think about it… No customer ever asked for a fax machine.

They didn't know it was possible to send printed communication via a phone line. No customer ever asked for an iPod. They didn't know it was possible to listen to music without some sort of CD or spinning device. People don't ask for things that they don't know exist.

Technology allows us to do things that were once thought impossible. So for salespeople, while it is important to ask customers what they want and then to give it to them, realize that by doing so you're merely competing with your competitors. Chances are your competitors are asking customers the same questions, they're getting the same answers, and they're providing the same solutions. When that happens, you end up competing on price and not differentiating yourself.

Therefore, the Golden Rule of sales is to give people the ability to do what they currently can't do but would really want to do if they only knew they could have done it. That's so much more profitable than simply giving clients what they ask for.

The key is that you have to look a little bit further into your customers' predictable needs based on where they're going. Only then you can see unmet needs and new opportunities.

At this point many salespeople might say, "But I don't create the products; I just sell them. How can I deliver what customers don't know is possible?" The answer lies in how you can redefine various aspects of your offering. Consider the following.

1. Redefine the Product
Today, it's not about high-tech; it's about higher-tech. In other words, it's not about your product; it's about how your clients use it. For example, currently several hospitals are using the Wii video game system to do rehabilitation for people who have been injured in war. Why? Because with a Wii, you hold the controller and make life-like movements to control the game. So these hospitals have taken a kid's game and redefined how it's used. That's an example of using an existing product in a new way.

Think about the products you sell. Sure, your customers are probably using the product for what it was intended to do. But could the same product help in another department? Could it impact the effectiveness of the company in some other way? Could it do something else or more for your customers? Analyze how people have always used your product and think of other creative applications. That's how you redefine your product so it adds more ...

Click here to read more from Home Business Magazine

© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media