Four Ways to Redefine Sales in Your Home Based Business Washington DC

As a salesperson, you're trained to ask customers what they want in terms of your product offerings. That's wise advice. However, if you only ask customers what they want and then give it to them, you're missing the biggest opportunity that has ever come in front of you.

Training For Success Washington DC
(877) 464-5215
1101 Pennsylvania Ave.
Washington , DC
 
Cigarettes
(801) 654-8762
Main Street
Washington, DC
 
Prospectus Enterprises Inc
(202) 429-0784
Washington, DC
 
Futures Group Inc the
(202) 775-9680
1050 17th St NW
Washington, DC
 
Direct Male
(202) 483-1300
1700 Connecticut Ave NW
Washington, DC
 
Huthwaite
(703) 467-3820
901 North Glebe Road, Suite 200
Arlington, VA
 
Training For Success Washington DC
(877) 464-5215
1101 Pennsylvania Ave.
Washington , DC
 
Pims Inc
(202) 296-2000
2055 L St NW
Washington, DC
 
Kinsella Communications Ltd
(202) 686-4111
Washington, DC
 
The Share Group
(202) 223-3444
1717 K St NW
Washington, DC
 

Four Ways to Redefine Sales in Your Home Based Business

Provided By: 

When You Focus on Redefining What You Already Have, You Can Take Your Current Offering and Leverage It to New Levels
By Daniel Burrus

As a salesperson, you're trained to ask customers what they want in terms of your product offerings. That's wise advice. However, if you only ask customers what they want and then give it to them, you're missing the biggest opportunity that has ever come in front of you.

Realize that clients will always under-ask because they don't know what is possible. Think about it… No customer ever asked for a fax machine.

They didn't know it was possible to send printed communication via a phone line. No customer ever asked for an iPod. They didn't know it was possible to listen to music without some sort of CD or spinning device. People don't ask for things that they don't know exist.

Technology allows us to do things that were once thought impossible. So for salespeople, while it is important to ask customers what they want and then to give it to them, realize that by doing so you're merely competing with your competitors. Chances are your competitors are asking customers the same questions, they're getting the same answers, and they're providing the same solutions. When that happens, you end up competing on price and not differentiating yourself.

Therefore, the Golden Rule of sales is to give people the ability to do what they currently can't do but would really want to do if they only knew they could have done it. That's so much more profitable than simply giving clients what they ask for.

The key is that you have to look a little bit further into your customers' predictable needs based on where they're going. Only then you can see unmet needs and new opportunities.

At this point many salespeople might say, "But I don't create the products; I just sell them. How can I deliver what customers don't know is possible?" The answer lies in how you can redefine various aspects of your offering. Consider the following.

1. Redefine the Product
Today, it's not about high-tech; it's about higher-tech. In other words, it's not about your product; it's about how your clients use it. For example, currently several hospitals are using the Wii video game system to do rehabilitation for people who have been injured in war. Why? Because with a Wii, you hold the controller and make life-like movements to control the game. So these hospitals have taken a kid's game and redefined how it's used. That's an example of using an existing product in a new way.

Think about the products you sell. Sure, your customers are probably using the product for what it was intended to do. But could the same product help in another department? Could it impact the effectiveness of the company in some other way? Could it do something else or more for your customers? Analyze how people have always used your product and think of other creative applications. That's how you redefine your product so it adds more ...

Click here to read more from Home Business Magazine

© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media