Getting into Direct Sales Bainbridge Island WA
Mercer Island, WA
Getting into Direct Sales
Success Tips in a Little Known but Huge Home-Based Market
By Deb Bixler
All of us will likely have the opportunity at one time or another to take advantage of a direct selling opportunity. Many people start part-time, and later leave their other careers when direct selling becomes more lucrative. According to the Direct Selling Association ( www.dsa.org ), direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location.
These products and services are marketed to customers by independent salespeople. Depending on the company, the salespeople may be called distributors, representatives, consultants or various other titles. Products are sold primarily through in-home product demonstrations, parties, and one-on-one selling. Virtually every consumer product or service can be purchased through direct selling.
Size and Structure of the Direct Sales Market
People from literally all walks of life, of all ages, can be successful in direct sales. According to the Direct Selling Association, about 90 percent of those working in direct sales are women, five percent are African American, 13 percent are Latino and one percent are Asian, Native American or other.
According to the Direct Selling Association, www.dsa.org , an estimated 15 million people are involved in direct selling in the United States, and more than 65 million direct sellers worldwide. Most are women, though nearly a third are men or two-person teams such as couples. The vast majority are independent business people — they are micro-entrepreneurs whose purpose is to sell the product and/or services of the company they voluntarily choose to represent — not employees of the company. Approximately 90 percent of all direct sellers operate their businesses part-time.
Benefits of Direct Sales
Direct selling has benefits for company representatives and distributors as well as consumers. The Direct Selling Association’s research shows that:
• Direct selling is a good way to meet and socialize with people.
• Direct selling offers flexible work schedules.
• Direct selling is a good way to earn extra income.
• Direct selling is a good way to own a business.
• Earnings are in proportion to efforts.
Maintain Balance to Achieve Success
A balanced direct sales business is one which utilizes all opportunities available to create business and cash flow. It is desirable because it will provide you with a solid business with less chance of bad seasons or events jeopardizing your business and income.
A few reasons for pursuing a balanced direct sales business are:
• Multiple streams of income
• Constant cash flow
• Less stress
• Easier maintenance once you get it going
Provide Three Services
In direct sales, generally you have the opportunity to generate income for yourself by providing three services to others. The services are:
• Product sales
• Conducting home party shows or events