Getting into Direct Sales Lowell MA
Getting into Direct Sales
Success Tips in a Little Known but Huge Home-Based Market
All of us will likely have the opportunity at one time or another to take advantage of a direct selling opportunity. Many people start part-time, and later leave their other careers when direct selling becomes more lucrative. According to the Direct Selling Association ( www.dsa.org ), direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location.
Size and Structure of the Direct Sales Market
People from literally all walks of life, of all ages, can be successful in direct sales. According to the Direct Selling Association, about 90 percent of those working in direct sales are women, five percent are African American, 13 percent are Latino and one percent are Asian, Native American or other.
Direct selling has benefits for company representatives and distributors as well as consumers. The Direct Selling Association’s research shows that:
• Direct selling is a good way to meet and socialize with people.
• Direct selling offers flexible work schedules.
• Direct selling is a good way to earn extra income.
• Direct selling is a good way to own a business.
• Earnings are in proportion to efforts.
Maintain Balance to Achieve Success
A balanced direct sales business is one which utilizes all opportunities available to create business and cash flow. It is desirable because it will provide you with a solid business with less chance of bad seasons or events jeopardizing your business and income.
• Multiple streams of income
• Constant cash flow
• Less stress
• Easier maintenance once you get it going
In direct sales, generally you have the opportunity to generate income for yourself by providing three services to others. The services are:
• Product sales
• Conducting home party shows or events