How to Prove Your Credibility Mount Pleasant SC
Mt Pleasant, SC
North Charleston, SC
Mt. Pleasant, SC
How to Prove Your Credibility
Use Testimonials and Other Techniques to Improve Your Marketing Response
By Paul Groth
Prove the success of your offering by showing testimonials from customers who have used your product or service. These people could have been end users of a great product, proud recipients of a service, or replicators of your successful system. Testimonials are a very persuasive tactic, because people “just like you” have bought the product or service, and now they are so happy with the benefits that they are willing to talk about it, recommend it to anyone, and endorse it.
Case studies are like in-depth testimonials, interviews with good customers where the questions cover benefits, initial objections and how they were overcome, and generally a bit of hype to portray a positive impact on the customer. Case studies, like testimonials, are very important but are sometimes hard to get. Try a few ways to extract them from your customers — by phone, email, or letter. Case studies and testimonials are like virtual versions of word-of-mouth advertising.
Photos of people who give you case studies and testimonials add visual persuasion to their text. You can also prove the worthiness of your product or service by showing photos of people using your products or photos of results from using your service. Even better than that are photos of well-known people or companies who are benefiting from your offering. Using the well-known adds a feeling of a connection to your product through someone potential customers know or know of. Customers will say, “If that guy is using it, it must be good.”
Take the visual aids a bit further by showing video or audio of your customers using your product or services, or of interviews with your customers. It’s a bit harder to get these, but they are proven to attract much more general interest in your offering.
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