Launch a Publicity Campaign to Get Your New Home Business Known Bryn Mawr PA

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising.

Inspired PR & Strategic Writing
(215) 680-1689
P.O. Box 11783
Philadelphia, PA
Firm Size
Freelance (1 Employee)

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Mueller Computers
(484) 432-9570
1 Traber Lane
Spring City, PA
Firm Size
Small (2-10 Employees)

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Buchanan Public Relations
(610) 649-9292
700 Pont Reading Road, Suite 200
Ardmore, PA
Firm Size
7
Specialties
Environment/Conservation, Health Care/Medical, Consumer Products & Services, Manufacturing/Industrial Products & Services, Other: Building/Construction
Service Specialties
Business-To-Business Marketing, Community Relations, PR Counseling/Full Service, Special Events/Event Marketing, Technology
Year Founded
2001

Jack Horner Communications Inc.
(610) 768-3700
671 Moore Road, Suite 100
King of Prussia, PA
Firm Size
7
Specialties
Consumer Products & Services, Food & Beverage
Service Specialties
Corporate Communications, Marketing, Social Media
Year Founded
2010

Metrospective Communications LLC
(888) 875-2685
201 S. Camac Street, Ste 1B
Philadelphia, PA
Firm Size
7
Specialties
Consumer Products & Services, Food & Beverage
Service Specialties
Corporate Communications, Issues Management, Media Relations, Public Affairs, Social Media
Year Founded
2002

TWS Services, Inc
(877) 993-4848
258 N Keswick Ave
Glenside, PA
Firm Size
Small (2-10 Employees)

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MacInnis Web Solutions LLC
(866) 966-9199
P.O. Box 19451
Kalamazoo, MI
Firm Size
Freelance (1 Employee)

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GaileyMurray Communications
(484) 368-3321
8 E. Germantown Pike, Ste 100
Plymouth Meeting, PA
Firm Size
7
Specialties
Environment/Conservation, Health Care/Medical, Consumer Products & Services, Manufacturing/Industrial Products & Services, Other: Building/Construction
Service Specialties
Business-To-Business Marketing, Community Relations, PR Counseling/Full Service, Special Events/Event Marketing, Technology
Year Founded
2001

Michael Kleiner Public Relations Consulting & Web Design
(215) 704-2397
127 W Sedgwick St
Philadelphia, PA
Firm Size
7
Specialties
Consumer Products & Services, Food & Beverage
Service Specialties
Corporate Communications, Marketing, Social Media
Year Founded
2010

MLC Communications
(215) 514-3206
8203 Cedar Road
Elkins Park, PA
Firm Size
7
Specialties
Consumer Products & Services, Food & Beverage
Service Specialties
Corporate Communications, Issues Management, Media Relations, Public Affairs, Social Media
Year Founded
2002

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Launch a Publicity Campaign to Get Your New Home Business Known

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The Steps to Take in Order to Make Yourself Famous in your Small Business
By Pam Lontos

You have set up shop, you have covered all the bases to sustain your business, and you are excellent at what you do. Now, how do you let the world know you exist? Create a PR campaign that will connect you with potential clients and customers.

You want people to say, “I've seen your name everywhere!” That way, people will think of you first when they need the product or service your home-based business provides.

Publicity can come from anywhere and in many different forms. It can be as simple as having a letter published on the editorial page of your local newspaper, or as dynamic as having a front-page article with your name splashed across the headlines.

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising. Today's consumers know that your advertising messages are designed to make you look good. They know that you have paid for the broadcast or cable airtime and the space in newspapers or magazines. People are more impressed when you appear in the media as an expert and are more likely to want to hire you.

Your PR plan might include elements such as staging events that local TV and newspaper photographers might wish to cover. Your plan will undoubtedly include the use of press releases. (Please see sidebar) Your plan might have you writing articles for national trade magazines or industry journals.

Examples of PR Plans
Let's look at two examples that might fit your home-based business.

As gardening weather approaches, for instance, a home-based lawn care company might write an article or send out a press release with how-to tips to establish an organic ornamental garden. Or, a few weeks before spring allergy season arrives, many editors would welcome a press release or article full of ideas for planting beautiful shrubs and bushes that produce low-pollen flowers.

In an example of clever publicity one October, business etiquette expert Colleen Rickenbacher tied her business tips into Halloween celebrations in the office. Editors loved the unique and new approach to the traditional Halloween holiday story, and many interviewed her.

Making Your Idea Relevant
When dealing with the news media, keep in mind that news is their business. That means to get yourself noticed, you must make yourself newsworthy. Presenting an irrelevant topic for the audience, or promoting a weak idea that revolves around you will break the deal. You may have wonderful credentials or skills, but they don’t matter unless your topic matters to the audience. If you provide a good idea backed with solid information, your credentials will speak for themselves. Pitch the story first and then your credentials after you’ve sold the idea.

To make your idea relevan...

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