Launch a Publicity Campaign to Get Your New Home Business Known Glastonbury CT

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising.

Cashman + Katz Integrated Communications
(860) 652-0300
Glastonbury, CT

Data Provided by:
Acsys Interactive Digital Marketing Agency
(860) 679-9332
6 Executive Drive, Suite 106
Farmington, CT
Firm Size
Large (31+ Employees)

Data Provided by:
CIT Services, LLC
(860) 698-9227
16 Dorothy Street
Enfield, CT
Firm Size
Small (2-10 Employees)

Data Provided by:
Anita Ford Saunders Communication
(860) 343-8555
14 Brookview Lane
Middletown, CT
Firm Size
11
Specialties
Energy, Health Care/Medical, Pharmaceutical, Professional Services, Real Estate, Technology, Transportation, Travel, Tourism & Hospitality
Service Specialties
Business-To-Business Marketing, Crisis Management, PR Counseling/Full Service, Investor Relations, Media Relations, Special Events/Event Marketing
Year Founded
1976

Advertise You
(860) 666-8312
18 Kinnear Ave
Newington, CT
 
iiCREATiVE
(860) 372-4551
1092 Elm Street
Rocky Hill, CT
Firm Size
Medium (11-30 Employees)

Data Provided by:
Crucial Networking, LLC
(860) 426-2162
710 Main Street Suite 3
Plantsville, CT
Firm Size
Small (2-10 Employees)

Data Provided by:
Harris Forbes Associates
(860) 335-0318
1028 Boulevard, #291
West Hartford, CT
Firm Size
1
Specialties
Banking, Nonprofits
Service Specialties
Corporate Communications, Crisis Management, Media Relations, PR Counseling/Full Service, Technology
Year Founded
2005

Dennis PR Group
(860) 523-7500
41 Crossroads
West Hartford, CT
 
Critical PR
(860) 255-7524
PO Box 1900
New Britain, CT
 
Data Provided by:

Launch a Publicity Campaign to Get Your New Home Business Known

Provided By: 

The Steps to Take in Order to Make Yourself Famous in your Small Business
By Pam Lontos

You have set up shop, you have covered all the bases to sustain your business, and you are excellent at what you do. Now, how do you let the world know you exist? Create a PR campaign that will connect you with potential clients and customers.

You want people to say, “I've seen your name everywhere!” That way, people will think of you first when they need the product or service your home-based business provides.

Publicity can come from anywhere and in many different forms. It can be as simple as having a letter published on the editorial page of your local newspaper, or as dynamic as having a front-page article with your name splashed across the headlines.

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising. Today's consumers know that your advertising messages are designed to make you look good. They know that you have paid for the broadcast or cable airtime and the space in newspapers or magazines. People are more impressed when you appear in the media as an expert and are more likely to want to hire you.

Your PR plan might include elements such as staging events that local TV and newspaper photographers might wish to cover. Your plan will undoubtedly include the use of press releases. (Please see sidebar) Your plan might have you writing articles for national trade magazines or industry journals.

Examples of PR Plans
Let's look at two examples that might fit your home-based business.

As gardening weather approaches, for instance, a home-based lawn care company might write an article or send out a press release with how-to tips to establish an organic ornamental garden. Or, a few weeks before spring allergy season arrives, many editors would welcome a press release or article full of ideas for planting beautiful shrubs and bushes that produce low-pollen flowers.

In an example of clever publicity one October, business etiquette expert Colleen Rickenbacher tied her business tips into Halloween celebrations in the office. Editors loved the unique and new approach to the traditional Halloween holiday story, and many interviewed her.

Making Your Idea Relevant
When dealing with the news media, keep in mind that news is their business. That means to get yourself noticed, you must make yourself newsworthy. Presenting an irrelevant topic for the audience, or promoting a weak idea that revolves around you will break the deal. You may have wonderful credentials or skills, but they don’t matter unless your topic matters to the audience. If you provide a good idea backed with solid information, your credentials will speak for themselves. Pitch the story first and then your credentials after you’ve sold the idea.

To make your idea relevan...

Click here to read more from Home Business Magazine

© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media