Launch a Publicity Campaign to Get Your New Home Business Known Knightdale NC

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising.

The Catevo Group
(919) 877-0877
3200 Beechleaf Ct., Suite 200
Raleigh, NC
Firm Size
Medium (11-30 Employees)

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Lime Tiger
(919) 786-0113
3438 Leonard Street
Raleigh, NC
Firm Size
Small (2-10 Employees)

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Communication Sciences International, LLC
(919) 877-0880
5822 Sentinel Dr
Raleigh, NC
Firm Size
2
Specialties
Associations, Other: Indian gaming
Service Specialties
Business-To-Business Marketing, Community Relations, Crisis Management, Green Marketing & Sustainability, Government Relations
Year Founded
1983

Capstrat, Inc,
(919) 828-0806
1201 Edwards Mill Road, Ste 102
Raleigh, NC
Firm Size
2
Specialties
Consumer Products & Services, Health Care/Medical, Other: Branding & Packaging Design
Service Specialties
Marketing Communications, PR Counseling/Full Service
Year Founded
2003

Mike Davis Public Relations, Inc.
(919) 821-3928
P. O. Box 27646
Raleigh, NC
Firm Size
2
Specialties
Associations, Other: Indian gaming
Service Specialties
PR Counseling/Full Service, Media Relations, Research & Market Research
Year Founded
1990

BizCom Web Services, Inc.
(866) 253-4316
5711 Six Forks Road, Suite 211
Raleigh, NC
Firm Size
Medium (11-30 Employees)

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French/West/Vaughan
(919) 832-6300
112 E Hargett Street
Raleigh, NC
Firm Size
5
Specialties
Educational Institutions, Health Care/Medical, Professional Services
Service Specialties
Marketing, Media Relations
Year Founded
2004

Forge Communications
(877) 993-6743
8540 Colonnade Center Drive, Suite 106
Raleigh, NC
Firm Size
2
Specialties
Educational Institutions, Health Care/Medical, Professional Services
Service Specialties
Marketing, Media Relations
Year Founded
2004

Reach Communications
(919) 815-5550
3933 Song Sparrow Drive
Wake Forest, NC
Firm Size
2
Specialties
Educational Institutions, Health Care/Medical, Professional Services
Service Specialties
Marketing, Media Relations
Year Founded
2004

S&A Cherokee
(919) 674-6020
301 Cascade Pointe Lane
Cary, NC
Firm Size
2
Specialties
Educational Institutions, Health Care/Medical, Professional Services
Service Specialties
Business-To-Business Marketing, Corporate Communications, Crisis Management, PR Counseling/Full Service, Media Relations
Year Founded
2009

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Launch a Publicity Campaign to Get Your New Home Business Known

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The Steps to Take in Order to Make Yourself Famous in your Small Business
By Pam Lontos

You have set up shop, you have covered all the bases to sustain your business, and you are excellent at what you do. Now, how do you let the world know you exist? Create a PR campaign that will connect you with potential clients and customers.

You want people to say, “I've seen your name everywhere!” That way, people will think of you first when they need the product or service your home-based business provides.

Publicity can come from anywhere and in many different forms. It can be as simple as having a letter published on the editorial page of your local newspaper, or as dynamic as having a front-page article with your name splashed across the headlines.

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising. Today's consumers know that your advertising messages are designed to make you look good. They know that you have paid for the broadcast or cable airtime and the space in newspapers or magazines. People are more impressed when you appear in the media as an expert and are more likely to want to hire you.

Your PR plan might include elements such as staging events that local TV and newspaper photographers might wish to cover. Your plan will undoubtedly include the use of press releases. (Please see sidebar) Your plan might have you writing articles for national trade magazines or industry journals.

Examples of PR Plans
Let's look at two examples that might fit your home-based business.

As gardening weather approaches, for instance, a home-based lawn care company might write an article or send out a press release with how-to tips to establish an organic ornamental garden. Or, a few weeks before spring allergy season arrives, many editors would welcome a press release or article full of ideas for planting beautiful shrubs and bushes that produce low-pollen flowers.

In an example of clever publicity one October, business etiquette expert Colleen Rickenbacher tied her business tips into Halloween celebrations in the office. Editors loved the unique and new approach to the traditional Halloween holiday story, and many interviewed her.

Making Your Idea Relevant
When dealing with the news media, keep in mind that news is their business. That means to get yourself noticed, you must make yourself newsworthy. Presenting an irrelevant topic for the audience, or promoting a weak idea that revolves around you will break the deal. You may have wonderful credentials or skills, but they don’t matter unless your topic matters to the audience. If you provide a good idea backed with solid information, your credentials will speak for themselves. Pitch the story first and then your credentials after you’ve sold the idea.

To make your idea relevan...

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