Launch a Publicity Campaign to Get Your New Home Business Known Marianna FL

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising.

Coalesce Creative
(407) 442-2822
PO BOX 290926
Port Orange, FL
Firm Size
Small (2-10 Employees)

Data Provided by:
Greenline Studios
(813) 326-7650
10215 Westpark Preserve Blvd
Tampa, FL
Firm Size
Small (2-10 Employees)

Data Provided by:
Station Four
(904) 399-3219
940 Cedar St
Jacksonville, FL
Firm Size
Small (2-10 Employees)

Data Provided by:
BackBone, Inc.
(561) 470-0965
20404 Hacienda Court
Boca Raton, FL
Firm Size
Small (2-10 Employees)

Data Provided by:
Max Borges Agency
(305) 576-1171
3050 Biscayne Blvd., Ste. 701
Miami, FL
Firm Size
Medium (11-30 Employees)

Data Provided by:
Brustman Carrino Public Relations
(305) 573-0658
4500 Biscayne Blvd., Suite 360
Miami, FL
Firm Size
Small (2-10 Employees)

Data Provided by:
Diaz & Cooper Interactive
(305) 670-2004
9200 S. Dadeland Blvd. Suite 209
Miami, FL
Firm Size
Medium (11-30 Employees)

Data Provided by:
Cheryl Andrews Marketing
(305) 444-4033
2655 LeJeune Road, Suite 805
Coral Gables, FL
Firm Size
Medium (11-30 Employees)

Data Provided by:
Thorp & Company
(305) 446-2700
150 Alhambra Circle, Suite 900
Coral Gables, FL
Firm Size
Medium (11-30 Employees)

Data Provided by:
Kidd Public Relations
(850) 878-5531
2074 Centre Pointe Blvd.
Tallahassee, FL
Firm Size
Medium (11-30 Employees)

Data Provided by:
Data Provided by:

Launch a Publicity Campaign to Get Your New Home Business Known

Provided By: 

The Steps to Take in Order to Make Yourself Famous in your Small Business
By Pam Lontos

You have set up shop, you have covered all the bases to sustain your business, and you are excellent at what you do. Now, how do you let the world know you exist? Create a PR campaign that will connect you with potential clients and customers.

You want people to say, “I've seen your name everywhere!” That way, people will think of you first when they need the product or service your home-based business provides.

Publicity can come from anywhere and in many different forms. It can be as simple as having a letter published on the editorial page of your local newspaper, or as dynamic as having a front-page article with your name splashed across the headlines.

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising. Today's consumers know that your advertising messages are designed to make you look good. They know that you have paid for the broadcast or cable airtime and the space in newspapers or magazines. People are more impressed when you appear in the media as an expert and are more likely to want to hire you.

Your PR plan might include elements such as staging events that local TV and newspaper photographers might wish to cover. Your plan will undoubtedly include the use of press releases. (Please see sidebar) Your plan might have you writing articles for national trade magazines or industry journals.

Examples of PR Plans
Let's look at two examples that might fit your home-based business.

As gardening weather approaches, for instance, a home-based lawn care company might write an article or send out a press release with how-to tips to establish an organic ornamental garden. Or, a few weeks before spring allergy season arrives, many editors would welcome a press release or article full of ideas for planting beautiful shrubs and bushes that produce low-pollen flowers.

In an example of clever publicity one October, business etiquette expert Colleen Rickenbacher tied her business tips into Halloween celebrations in the office. Editors loved the unique and new approach to the traditional Halloween holiday story, and many interviewed her.

Making Your Idea Relevant
When dealing with the news media, keep in mind that news is their business. That means to get yourself noticed, you must make yourself newsworthy. Presenting an irrelevant topic for the audience, or promoting a weak idea that revolves around you will break the deal. You may have wonderful credentials or skills, but they don’t matter unless your topic matters to the audience. If you provide a good idea backed with solid information, your credentials will speak for themselves. Pitch the story first and then your credentials after you’ve sold the idea.

To make your idea relevan...

Click here to read more from Home Business Magazine

© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media