Launch a Publicity Campaign to Get Your New Home Business Known New Canaan CT

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising.

SFM PR Inc.
(914) 772-8494
22 Fairview Road
Scarsdale, NY
Firm Size
Freelance (1 Employee)

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Optimum Systems Online, Inc
(203) 702-3680
PO BOX 3648
Danbury, CT
Firm Size
Small (2-10 Employees)

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Theo Chisholm
88 Frost Pond Road
Stamford, CT
Firm Size
11
Specialties
Energy, Health Care/Medical, Pharmaceutical, Professional Services, Real Estate, Technology, Transportation, Travel, Tourism & Hospitality
Service Specialties
Business-To-Business Marketing, Crisis Management, PR Counseling/Full Service, Investor Relations, Media Relations, Special Events/Event Marketing
Year Founded
1976

VMW Public Relations, LLC- PRSA Mercury Award Winner
(203) 542-7222
20 Pin Oak Court
Westport, CT
Firm Size
1
Specialties
Government/Public Administration, Technology
Service Specialties
Corporate Communications, Government Relations, Integrated Communications, Marketing, Research & Market Research
Year Founded
2005

KB Communications
(203) 701-9250
150 Rippowam Road
Ridgefield, CT
Firm Size
1
Specialties
Government/Public Administration, Technology
Service Specialties
Corporate Communications, Employee Communications, Strategic Planning
Year Founded
2005

The Allen Group
(203) 855-5777
50 Washington St. 5th Flr.
Norwalk, CT
Firm Size
Medium (11-30 Employees)

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Aunt Reenee's Websites
(914) 941-7284
50 Orchard Drive
Ossining, NY
Firm Size
Freelance (1 Employee)

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Deborah Radman, APR, Fellow PRSA
(917) 841-9228
15 McKinley Street
Norwalk, CT
Firm Size
1
Specialties
Government/Public Administration, Technology
Service Specialties
Corporate Communications, Employee Communications, Strategic Planning
Year Founded
2005

Nina Streitfeld, Inc.
(203) 226-6454
20 Pin Oak Court
Westport, CT
Firm Size
1
Specialties
Government/Public Administration, Technology
Service Specialties
Corporate Communications, Government Relations, Integrated Communications, Marketing, Research & Market Research
Year Founded
2005

Cubitt Jacobs & Prosek Communications
(212) 279-3115
1552 Post Rd Fl 2
Stratford, CT
Firm Size
11
Specialties
Energy, Health Care/Medical, Pharmaceutical, Professional Services, Real Estate, Technology, Transportation, Travel, Tourism & Hospitality
Service Specialties
Business-To-Business Marketing, Crisis Management, PR Counseling/Full Service, Investor Relations, Media Relations, Special Events/Event Marketing
Year Founded
1976

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Launch a Publicity Campaign to Get Your New Home Business Known

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The Steps to Take in Order to Make Yourself Famous in your Small Business
By Pam Lontos

You have set up shop, you have covered all the bases to sustain your business, and you are excellent at what you do. Now, how do you let the world know you exist? Create a PR campaign that will connect you with potential clients and customers.

You want people to say, “I've seen your name everywhere!” That way, people will think of you first when they need the product or service your home-based business provides.

Publicity can come from anywhere and in many different forms. It can be as simple as having a letter published on the editorial page of your local newspaper, or as dynamic as having a front-page article with your name splashed across the headlines.

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising. Today's consumers know that your advertising messages are designed to make you look good. They know that you have paid for the broadcast or cable airtime and the space in newspapers or magazines. People are more impressed when you appear in the media as an expert and are more likely to want to hire you.

Your PR plan might include elements such as staging events that local TV and newspaper photographers might wish to cover. Your plan will undoubtedly include the use of press releases. (Please see sidebar) Your plan might have you writing articles for national trade magazines or industry journals.

Examples of PR Plans
Let's look at two examples that might fit your home-based business.

As gardening weather approaches, for instance, a home-based lawn care company might write an article or send out a press release with how-to tips to establish an organic ornamental garden. Or, a few weeks before spring allergy season arrives, many editors would welcome a press release or article full of ideas for planting beautiful shrubs and bushes that produce low-pollen flowers.

In an example of clever publicity one October, business etiquette expert Colleen Rickenbacher tied her business tips into Halloween celebrations in the office. Editors loved the unique and new approach to the traditional Halloween holiday story, and many interviewed her.

Making Your Idea Relevant
When dealing with the news media, keep in mind that news is their business. That means to get yourself noticed, you must make yourself newsworthy. Presenting an irrelevant topic for the audience, or promoting a weak idea that revolves around you will break the deal. You may have wonderful credentials or skills, but they don’t matter unless your topic matters to the audience. If you provide a good idea backed with solid information, your credentials will speak for themselves. Pitch the story first and then your credentials after you’ve sold the idea.

To make your idea relevan...

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