Launch a Publicity Campaign to Get Your New Home Business Known Pickens SC

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising.

Communicating Results
(864) 233-4237
102 W. North Street
Greenville, SC
Firm Size
Small (2-10 Employees)

Data Provided by:
Flourish, LLC
(864) 248-0255
124 Bluestone Court
Easley, SC
Firm Size
7
Specialties
Consumer Products & Services, Food & Beverage
Service Specialties
Community Relations, Corporate Communications, Crisis Management, Government Relations, Media Relations
Year Founded
2002

Renata Parker PR LLC
(864) 271-9993
415 West Washington Street
Greenville, SC
Firm Size
1
Specialties
Consumer Products & Services, Food & Beverage
Service Specialties
Community Relations, Corporate Communications, Crisis Management, Government Relations, Media Relations
Year Founded
2002

DNA Creative Communications
864-235-0959 ext 2
103 E Park Ave
Greenville, SC
Year Founded
1997

10-x Group
(864) 271-7527
104 W Broad St
Greenville, SC
Firm Size
5
Specialties
Full-service/strategy Interactive/digital
Year Founded
2002

Bomar Marketing Solutions
(864) 306-7703
409 Brighton Circle
Easley, SC
Firm Size
7
Specialties
Consumer Products & Services, Food & Beverage
Service Specialties
Community Relations, Corporate Communications, Crisis Management, Government Relations, Media Relations
Year Founded
2002

Pisgah Astronomical Research Institute
(828) 966-4097
One Pari Drive
Rosman, NC
Firm Size
45
Specialties
Educational Institutions, Health Care/Medical, Professional Services
Service Specialties
Marketing, Media Relations
Year Founded
2004

Bomar Marketing Solutions
(864) 306-8126
409 Brighton Circle
Easley, SC
 
21st Image Associates
(877) 735-5579
209 N. Main St., #225
Greenville, SC
Specialties
public relations, promotions, social media
Year Founded
2012

Renata Parker Public Relations LLC
(864) 271-9993
14 Lanneau Drive
Greenville, SC
 
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Launch a Publicity Campaign to Get Your New Home Business Known

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The Steps to Take in Order to Make Yourself Famous in your Small Business
By Pam Lontos

You have set up shop, you have covered all the bases to sustain your business, and you are excellent at what you do. Now, how do you let the world know you exist? Create a PR campaign that will connect you with potential clients and customers.

You want people to say, “I've seen your name everywhere!” That way, people will think of you first when they need the product or service your home-based business provides.

Publicity can come from anywhere and in many different forms. It can be as simple as having a letter published on the editorial page of your local newspaper, or as dynamic as having a front-page article with your name splashed across the headlines.

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising. Today's consumers know that your advertising messages are designed to make you look good. They know that you have paid for the broadcast or cable airtime and the space in newspapers or magazines. People are more impressed when you appear in the media as an expert and are more likely to want to hire you.

Your PR plan might include elements such as staging events that local TV and newspaper photographers might wish to cover. Your plan will undoubtedly include the use of press releases. (Please see sidebar) Your plan might have you writing articles for national trade magazines or industry journals.

Examples of PR Plans
Let's look at two examples that might fit your home-based business.

As gardening weather approaches, for instance, a home-based lawn care company might write an article or send out a press release with how-to tips to establish an organic ornamental garden. Or, a few weeks before spring allergy season arrives, many editors would welcome a press release or article full of ideas for planting beautiful shrubs and bushes that produce low-pollen flowers.

In an example of clever publicity one October, business etiquette expert Colleen Rickenbacher tied her business tips into Halloween celebrations in the office. Editors loved the unique and new approach to the traditional Halloween holiday story, and many interviewed her.

Making Your Idea Relevant
When dealing with the news media, keep in mind that news is their business. That means to get yourself noticed, you must make yourself newsworthy. Presenting an irrelevant topic for the audience, or promoting a weak idea that revolves around you will break the deal. You may have wonderful credentials or skills, but they don’t matter unless your topic matters to the audience. If you provide a good idea backed with solid information, your credentials will speak for themselves. Pitch the story first and then your credentials after you’ve sold the idea.

To make your idea relevan...

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