Launch a Publicity Campaign to Get Your New Home Business Known Portland OR

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising.

Sandstrom Partners
(503) 248-9466
808 SW Third Avenue, Suite 610
Portland, OR
Firm Size
Medium (11-30 Employees)

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OakTree Digital
(503) 517-3800
233 SW Naito Pkwy
Portland, OR
Firm Size
Medium (11-30 Employees)

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Busy Brian
(503) 387-5883
10120 SE Waverly Ct #67
Milwaukie, OR
Firm Size
Freelance (1 Employee)

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Blink Source
(360) 326-8359
16409 NE 81st St
Vancouver, WA
Firm Size
Small (2-10 Employees)

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Hubbell Communications
(503) 274-4054
2104 SE Morrison Street
Portland, OR
Firm Size
7
Specialties
Environment/Conservation, Health Care/Medical, Consumer Products & Services, Manufacturing/Industrial Products & Services, Other: Building/Construction
Service Specialties
Crisis Management, Government Relations, Marketing
Year Founded
2006

GrayBox Communications Agency
(503) 757-2485
730 NE 80th Ave
Portland, OR
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Medium (11-30 Employees)

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eROI
(503) 221-6200
505 NW Couch, Suite 300
Portland, OR
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Large (31+ Employees)

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Media Mechanic
(971) 404-6829
P.O. Box 422
Tualatin, OR
Firm Size
Small (2-10 Employees)

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AM:PM PR
(503) 232-1015
511 SE 11th Avenue, Suite 202
Portland, OR
Firm Size
7
Specialties
Cultural Institutions, Banking
Service Specialties
Crisis Management, Government Relations, Marketing
Year Founded
1989

Lane PR
(503) 221-0480
905 S.W. 16th Avenue
Portland, OR
Firm Size
7
Specialties
Environment/Conservation, Health Care/Medical, Consumer Products & Services, Manufacturing/Industrial Products & Services, Other: Building/Construction
Service Specialties
Crisis Management, Government Relations, Marketing
Year Founded
2006

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Launch a Publicity Campaign to Get Your New Home Business Known

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The Steps to Take in Order to Make Yourself Famous in your Small Business
By Pam Lontos

You have set up shop, you have covered all the bases to sustain your business, and you are excellent at what you do. Now, how do you let the world know you exist? Create a PR campaign that will connect you with potential clients and customers.

You want people to say, “I've seen your name everywhere!” That way, people will think of you first when they need the product or service your home-based business provides.

Publicity can come from anywhere and in many different forms. It can be as simple as having a letter published on the editorial page of your local newspaper, or as dynamic as having a front-page article with your name splashed across the headlines.

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising. Today's consumers know that your advertising messages are designed to make you look good. They know that you have paid for the broadcast or cable airtime and the space in newspapers or magazines. People are more impressed when you appear in the media as an expert and are more likely to want to hire you.

Your PR plan might include elements such as staging events that local TV and newspaper photographers might wish to cover. Your plan will undoubtedly include the use of press releases. (Please see sidebar) Your plan might have you writing articles for national trade magazines or industry journals.

Examples of PR Plans
Let's look at two examples that might fit your home-based business.

As gardening weather approaches, for instance, a home-based lawn care company might write an article or send out a press release with how-to tips to establish an organic ornamental garden. Or, a few weeks before spring allergy season arrives, many editors would welcome a press release or article full of ideas for planting beautiful shrubs and bushes that produce low-pollen flowers.

In an example of clever publicity one October, business etiquette expert Colleen Rickenbacher tied her business tips into Halloween celebrations in the office. Editors loved the unique and new approach to the traditional Halloween holiday story, and many interviewed her.

Making Your Idea Relevant
When dealing with the news media, keep in mind that news is their business. That means to get yourself noticed, you must make yourself newsworthy. Presenting an irrelevant topic for the audience, or promoting a weak idea that revolves around you will break the deal. You may have wonderful credentials or skills, but they don’t matter unless your topic matters to the audience. If you provide a good idea backed with solid information, your credentials will speak for themselves. Pitch the story first and then your credentials after you’ve sold the idea.

To make your idea relevan...

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