Launch a Publicity Campaign to Get Your New Home Business Known Theodore AL

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising.

MTI Business Solutions
(251) 478-6848
3103 Airport Blvd, Suite 400
Mobile, AL
Firm Size
Small (2-10 Employees)

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wellbornIdeas Interactive Marketing and PR
(251) 281-2012
356 Dauphin Street
Mobile, AL
Firm Size
65
Specialties
Banking, Educational Institutions, Energy, Entertainment, Food & Beverage, Health Care/Medical, Insurance, Manufacturing/Industrial Products & Services, Travel, Tourism & Hospitality
Service Specialties
Advertising, Brand Management, Creative Services, Integrated Communications, PR Counseling/Full Service, Social Media
Year Founded
1977

MTI Business Solutions
(251) 478-6848
3103 Airport Blvd, Suite 400
Mobile, AL
Firm Size
Small (2-10 Employees)

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TIMCOweb
(251) 533-1423
Allen Circle
Saraland, AL
Firm Size
Small (2-10 Employees)

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Xorb Media, Inc.
(251) 974-5610
4596 Spinnaker Way
Orange Beach, AL
Firm Size
Small (2-10 Employees)

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Red Square Agency
(251) 476-1283
202 Government Street
Mobile, AL
Firm Size
65
Specialties
Banking, Educational Institutions, Energy, Entertainment, Food & Beverage, Health Care/Medical, Insurance, Manufacturing/Industrial Products & Services, Travel, Tourism & Hospitality
Service Specialties
Advertising, Brand Management, Creative Services, Integrated Communications, PR Counseling/Full Service, Social Media
Year Founded
1977

Stafford & Associates, Inc.
(251) 344-2404
staffordassocs.com
Mobile, AL
 
Luckie Strategic Public Relations
(205) 877-9870
600 Luckie Drive, Suite 150
Birmingham, AL
Firm Size
Large (31+ Employees)

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K3 Productions
(256) 998-0142
Ridgedale Street
Athens, AL
Firm Size
Small (2-10 Employees)

Data Provided by:
Red Sage Communications, Inc.
(256) 560-0098
400 14th Street, Suite D
Decatur, AL
Firm Size
Small (2-10 Employees)

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Launch a Publicity Campaign to Get Your New Home Business Known

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The Steps to Take in Order to Make Yourself Famous in your Small Business
By Pam Lontos

You have set up shop, you have covered all the bases to sustain your business, and you are excellent at what you do. Now, how do you let the world know you exist? Create a PR campaign that will connect you with potential clients and customers.

You want people to say, “I've seen your name everywhere!” That way, people will think of you first when they need the product or service your home-based business provides.

Publicity can come from anywhere and in many different forms. It can be as simple as having a letter published on the editorial page of your local newspaper, or as dynamic as having a front-page article with your name splashed across the headlines.

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising. Today's consumers know that your advertising messages are designed to make you look good. They know that you have paid for the broadcast or cable airtime and the space in newspapers or magazines. People are more impressed when you appear in the media as an expert and are more likely to want to hire you.

Your PR plan might include elements such as staging events that local TV and newspaper photographers might wish to cover. Your plan will undoubtedly include the use of press releases. (Please see sidebar) Your plan might have you writing articles for national trade magazines or industry journals.

Examples of PR Plans
Let's look at two examples that might fit your home-based business.

As gardening weather approaches, for instance, a home-based lawn care company might write an article or send out a press release with how-to tips to establish an organic ornamental garden. Or, a few weeks before spring allergy season arrives, many editors would welcome a press release or article full of ideas for planting beautiful shrubs and bushes that produce low-pollen flowers.

In an example of clever publicity one October, business etiquette expert Colleen Rickenbacher tied her business tips into Halloween celebrations in the office. Editors loved the unique and new approach to the traditional Halloween holiday story, and many interviewed her.

Making Your Idea Relevant
When dealing with the news media, keep in mind that news is their business. That means to get yourself noticed, you must make yourself newsworthy. Presenting an irrelevant topic for the audience, or promoting a weak idea that revolves around you will break the deal. You may have wonderful credentials or skills, but they don’t matter unless your topic matters to the audience. If you provide a good idea backed with solid information, your credentials will speak for themselves. Pitch the story first and then your credentials after you’ve sold the idea.

To make your idea relevan...

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