Low Cost Advertising Plan Goshen IN

Display ads are the traditional backbone of small business advertising. Typically posted in newspapers and magazines, these noticeable ads rely on large print, photos, and illustrations to grab readers’ attention.

DIR Incorporated
(574) 329-9022
59052 Lower Drive
Goshen, IN
 
Burkhart Advertising Inc
(574) 522-4421
1600 W Beardsley Ave Ste 110
Elkhart, IN
 
Ad-Venture Promotions
(574) 262-3331
2921 Moose Trl
Elkhart, IN
 
Ash Advertising
(574) 264-9605
1301 Baldwin St
Elkhart, IN
 
Dejohn Advertising Assoc Inc
(574) 262-3302
51031 County Road 11
Elkhart, IN
 
Apparel Promotions
(866) 565-8909
21269 Buckingham Road
Elkhart, IN
 
Kuipers David Advertising & Design
(574) 264-0348
53601 Lane St
Elkhart, IN
 
Studio A Advertising
(574) 262-3199
1038 W Bristol St
Elkhart, IN
 
R Schuler & Sons Advertising Specialty Promotions
(574) 262-2544
1247 N Main St
Elkhart, IN
 
Schuler Ray Advertising Co
(574) 264-1129
516 E Bristol St
Elkhart, IN
 

Low Cost Advertising Plan

Provided By: 

Get Your New Business "Out There" and Known at Minimal Advertising Cost

By Christopher J. Bachler

You can’t expect business to come to you. You must go after it. And the most effective way is through advertising. Of course that costs money. But that shouldn’t be a deterrent, because there are lots of simple strategies for getting your message out without breaking your bank.

Display Ads
Display ads are the traditional backbone of small business advertising. Typically posted in newspapers and magazines, these noticeable ads rely on large print, photos, and illustrations to grab readers’ attention. How large they should be and how often they are run are decisions you must make, depending on your budget. Just remember that if they’re not seen because they are too small or run too infrequently, all that money spent is wasted!

If you do run display ads, therefore, follow these suggestions:

• Research the circulation and demographical reach of the publications you select. All publications provide these lists, and many post them online.
• Don’t be timid. Run the largest ads you can afford for as long as you can.
• Consider seasonality. If you sell summer apparel, you obviously want to run your ads at the right time.
• Prepare ads that stand out. Ask the publisher for ideas on how to do this. If your ad appears on a page with many other display ads, you won’t want it to blend with theirs. Bold colors can make an ad more visible. If the ads are black and white, provide ample white space around the periphery of your ad.
• Persist. Just because an ad didn’t pull once doesn’t mean it won’t the next time. So give it another try. It takes time and persistence to get your ad formula down to a science.

Direct Mail Budget
Despite rising postal costs, direct mail remains the most cost-effective means of advertising for most small businesses—assuming that it’s used effectively.
Your direct mail strategy should be based on the kind of business you’re in, your competition, and your target market. For instance, businesses that must sell low markup items in large quantities will not be likely to benefit from direct mail—though cooperative coupon packets might work.
Of course, you must closely consider your target audience. If you’re targeting average households, an extensive post card mailing might work, simply based on the law of high numbers. This approach might work well for house painters, landscapers, and other home services.
If you’re targeting large business organizations, you’ll need to upscale your approach dramatically. In other words, post cards are out, and a more professional look is required. You don’t want to look cheap or unsophisticated. You also want a mailer that will go to the boss, and not be tossed by a screener. Therefore, choose mailers ranging from personal letters to large packets containing useful information. So it won’t look like junk mail, try plain large envelopes with handwritten add...

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