Low Cost Advertising Plan Henderson KY

Display ads are the traditional backbone of small business advertising. Typically posted in newspapers and magazines, these noticeable ads rely on large print, photos, and illustrations to grab readers’ attention.

Kane Specialty Advertising
(812) 422-1403
4770 Covert Ave Ste 101
Evansville, IN
 
Axiom Marketing & Advertising
(812) 426-9041
215 Nw Martin Luther King Jr Blvd
Evansville, IN
 
Gray Loon Marketing Group
(812) 422-9999
300 Se Riverside Dr
Evansville, IN
 
AXIOM Marketing, Advertising, and Interactive
(812) 426-9041
215 NW Martin Luther King
Evansville, IN
 
Blue Brain Media
(812) 618-2558
1006 E. Diamond Ave. Ste. 7
Evansville, IN
 
Midwest Marketing Inc
(812) 422-1512
319 Nw Martin Luther King Jr Blvd Apt A
Evansville, IN
 
Midwest Marketing
(812) 422-1512
319A NW M L King
Evansville, IN
 
Daniel Burton Dean Advertising
(812) 426-0551
225 Court St
Evansville, IN
 
Fire & Rain Marketing and Communications
(812) 464-5244
40 N. First Avenue
Evansville, IN
 
Ad Cetera Promotions, Inc.
(812) 477-9704
1421 Oak Hill Road
Evansville, IN
 

Low Cost Advertising Plan

Provided By: 

Get Your New Business "Out There" and Known at Minimal Advertising Cost

By Christopher J. Bachler

You can’t expect business to come to you. You must go after it. And the most effective way is through advertising. Of course that costs money. But that shouldn’t be a deterrent, because there are lots of simple strategies for getting your message out without breaking your bank.

Display Ads
Display ads are the traditional backbone of small business advertising. Typically posted in newspapers and magazines, these noticeable ads rely on large print, photos, and illustrations to grab readers’ attention. How large they should be and how often they are run are decisions you must make, depending on your budget. Just remember that if they’re not seen because they are too small or run too infrequently, all that money spent is wasted!

If you do run display ads, therefore, follow these suggestions:

• Research the circulation and demographical reach of the publications you select. All publications provide these lists, and many post them online.
• Don’t be timid. Run the largest ads you can afford for as long as you can.
• Consider seasonality. If you sell summer apparel, you obviously want to run your ads at the right time.
• Prepare ads that stand out. Ask the publisher for ideas on how to do this. If your ad appears on a page with many other display ads, you won’t want it to blend with theirs. Bold colors can make an ad more visible. If the ads are black and white, provide ample white space around the periphery of your ad.
• Persist. Just because an ad didn’t pull once doesn’t mean it won’t the next time. So give it another try. It takes time and persistence to get your ad formula down to a science.

Direct Mail Budget
Despite rising postal costs, direct mail remains the most cost-effective means of advertising for most small businesses—assuming that it’s used effectively.
Your direct mail strategy should be based on the kind of business you’re in, your competition, and your target market. For instance, businesses that must sell low markup items in large quantities will not be likely to benefit from direct mail—though cooperative coupon packets might work.
Of course, you must closely consider your target audience. If you’re targeting average households, an extensive post card mailing might work, simply based on the law of high numbers. This approach might work well for house painters, landscapers, and other home services.
If you’re targeting large business organizations, you’ll need to upscale your approach dramatically. In other words, post cards are out, and a more professional look is required. You don’t want to look cheap or unsophisticated. You also want a mailer that will go to the boss, and not be tossed by a screener. Therefore, choose mailers ranging from personal letters to large packets containing useful information. So it won’t look like junk mail, try plain large envelopes with handwritten add...

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