Low Cost Advertising Plan Klamath Falls OR

Display ads are the traditional backbone of small business advertising. Typically posted in newspapers and magazines, these noticeable ads rely on large print, photos, and illustrations to grab readers’ attention.

Advance Marketing Solutions Inc
(503) 670-7939
12360 Sw Main St
Portland, OR
 
Goodie Bags Direct
(800) 284-3984
3804 NE Sandy Blvd
Portland, OR
 
Wave One Group
(503) 223-9537
1600 SE Bybee Blvd
Portland, OR

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C B & S Advertising Agency Inc
(503) 797-3200
3800 SE 22nd Ave
Portland, OR

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Spearco Marketing Llc
(541) 734-3701
132 West Main St Ste 101
Medford, OR
 
Ambling Bear Distr
(503) 239-8849
1507 SE Lexington St
Portland, OR

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Western Medical Marketing
(503) 658-7441
1990 NW Burnside Rd
Gresham, OR

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Bankruptcy Resource Group
(503) 639-4900
18270 Sw Boones Ferry Rd
Portland, OR
 
Passey Advertising Inc
(541) 779-5455
1124 W Main St
Medford, OR
 
Anderson Advertising Agency
(503) 292-7184
515 Nw Saltzman Rd
Portland, OR
 
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Low Cost Advertising Plan

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Get Your New Business "Out There" and Known at Minimal Advertising Cost

By Christopher J. Bachler

You can’t expect business to come to you. You must go after it. And the most effective way is through advertising. Of course that costs money. But that shouldn’t be a deterrent, because there are lots of simple strategies for getting your message out without breaking your bank.

Display Ads
Display ads are the traditional backbone of small business advertising. Typically posted in newspapers and magazines, these noticeable ads rely on large print, photos, and illustrations to grab readers’ attention. How large they should be and how often they are run are decisions you must make, depending on your budget. Just remember that if they’re not seen because they are too small or run too infrequently, all that money spent is wasted!

If you do run display ads, therefore, follow these suggestions:

• Research the circulation and demographical reach of the publications you select. All publications provide these lists, and many post them online.
• Don’t be timid. Run the largest ads you can afford for as long as you can.
• Consider seasonality. If you sell summer apparel, you obviously want to run your ads at the right time.
• Prepare ads that stand out. Ask the publisher for ideas on how to do this. If your ad appears on a page with many other display ads, you won’t want it to blend with theirs. Bold colors can make an ad more visible. If the ads are black and white, provide ample white space around the periphery of your ad.
• Persist. Just because an ad didn’t pull once doesn’t mean it won’t the next time. So give it another try. It takes time and persistence to get your ad formula down to a science.

Direct Mail Budget
Despite rising postal costs, direct mail remains the most cost-effective means of advertising for most small businesses—assuming that it’s used effectively.
Your direct mail strategy should be based on the kind of business you’re in, your competition, and your target market. For instance, businesses that must sell low markup items in large quantities will not be likely to benefit from direct mail—though cooperative coupon packets might work.
Of course, you must closely consider your target audience. If you’re targeting average households, an extensive post card mailing might work, simply based on the law of high numbers. This approach might work well for house painters, landscapers, and other home services.
If you’re targeting large business organizations, you’ll need to upscale your approach dramatically. In other words, post cards are out, and a more professional look is required. You don’t want to look cheap or unsophisticated. You also want a mailer that will go to the boss, and not be tossed by a screener. Therefore, choose mailers ranging from personal letters to large packets containing useful information. So it won’t look like junk mail, try plain large envelopes with handwritten add...

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