Low Cost Advertising Plan Klamath Falls OR

Display ads are the traditional backbone of small business advertising. Typically posted in newspapers and magazines, these noticeable ads rely on large print, photos, and illustrations to grab readers’ attention.

Rpm Communications Inc
(541) 245-0223
46 N Front St Ste 202
Medford, OR
 
Promoting Your Business
(541) 752-1676
131 Nw 4th St
Corvallis, OR
 
The Green Book
(541) 776-5326
PO Box 1225
Ashland, OR
 
Stefanidis Agency
(503) 297-8779
2210 NE 15th Ave
Portland, OR

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Bob Dye MarketingPlus
(503) 641-0908
12626 Nw Barnes Rd
Portland, OR
 
Economic Dev for Central Oregon (EDCO)
(541) 388-3236
20380 Halfway Rd, Suite 3 Bend
La Pine, OR
 
Rubicon Marketing Group
(971) 544-1484
34 NW 1st Ave Ste 307
Portland, OR

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Phil Bernstein - Phil on Advertising
(503) 323-6553
4949 SW Macadam Avenue
Portland, OR
 
Wave One Group
(503) 223-9537
1600 SE Bybee Blvd
Portland, OR

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PIP Printing & Marketing Services
(503) 225-0077
1016 SW Taylor Street
Portland, OR
 
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Low Cost Advertising Plan

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Get Your New Business "Out There" and Known at Minimal Advertising Cost

By Christopher J. Bachler

You can’t expect business to come to you. You must go after it. And the most effective way is through advertising. Of course that costs money. But that shouldn’t be a deterrent, because there are lots of simple strategies for getting your message out without breaking your bank.

Display Ads
Display ads are the traditional backbone of small business advertising. Typically posted in newspapers and magazines, these noticeable ads rely on large print, photos, and illustrations to grab readers’ attention. How large they should be and how often they are run are decisions you must make, depending on your budget. Just remember that if they’re not seen because they are too small or run too infrequently, all that money spent is wasted!

If you do run display ads, therefore, follow these suggestions:

• Research the circulation and demographical reach of the publications you select. All publications provide these lists, and many post them online.
• Don’t be timid. Run the largest ads you can afford for as long as you can.
• Consider seasonality. If you sell summer apparel, you obviously want to run your ads at the right time.
• Prepare ads that stand out. Ask the publisher for ideas on how to do this. If your ad appears on a page with many other display ads, you won’t want it to blend with theirs. Bold colors can make an ad more visible. If the ads are black and white, provide ample white space around the periphery of your ad.
• Persist. Just because an ad didn’t pull once doesn’t mean it won’t the next time. So give it another try. It takes time and persistence to get your ad formula down to a science.

Direct Mail Budget
Despite rising postal costs, direct mail remains the most cost-effective means of advertising for most small businesses—assuming that it’s used effectively.
Your direct mail strategy should be based on the kind of business you’re in, your competition, and your target market. For instance, businesses that must sell low markup items in large quantities will not be likely to benefit from direct mail—though cooperative coupon packets might work.
Of course, you must closely consider your target audience. If you’re targeting average households, an extensive post card mailing might work, simply based on the law of high numbers. This approach might work well for house painters, landscapers, and other home services.
If you’re targeting large business organizations, you’ll need to upscale your approach dramatically. In other words, post cards are out, and a more professional look is required. You don’t want to look cheap or unsophisticated. You also want a mailer that will go to the boss, and not be tossed by a screener. Therefore, choose mailers ranging from personal letters to large packets containing useful information. So it won’t look like junk mail, try plain large envelopes with handwritten add...

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