Low Cost Advertising Plan Moss Point MS

Display ads are the traditional backbone of small business advertising. Typically posted in newspapers and magazines, these noticeable ads rely on large print, photos, and illustrations to grab readers’ attention.

Genesis Fire & Security, Inc.
(228) 623-8452
1407 Jackson Ave
Pascagoula, MS
 
Brown Cliff Advertising
(601) 545-7007
607 Corinne St
Hattiesburg, MS
 
The Total Solution Group
(769) 798-4802
2210 monaco st
jackson, MS
 
Net Gain Marketing
(601) 602-4166
606 Adeline St
Hattiesburg, MS
 
Pulsar Marketing Inc
(228) 832-5553
16033 N Big Hill Rd
Gulfport, MS
 
Compass Marketing Inc
(228) 863-1525
3451 Washington Ave
Gulfport, MS
 
Cybercomm Marketing LLC
(662) 324-3545
991 Sandhurst St
Starkville, MS
 
Hemmiens Hall
(662) 236-1700
101 County Road 178
Oxford, MS
 
The Internet Sales Guy
(601) 624-3456
1475 Kristen Drive
Jackson, MS
 
Financial Marketing & Insurance Service
(601) 545-5201
100 Hardy St
Hattiesburg, MS
 

Low Cost Advertising Plan

Provided By: 

Get Your New Business "Out There" and Known at Minimal Advertising Cost

By Christopher J. Bachler

You can’t expect business to come to you. You must go after it. And the most effective way is through advertising. Of course that costs money. But that shouldn’t be a deterrent, because there are lots of simple strategies for getting your message out without breaking your bank.

Display Ads
Display ads are the traditional backbone of small business advertising. Typically posted in newspapers and magazines, these noticeable ads rely on large print, photos, and illustrations to grab readers’ attention. How large they should be and how often they are run are decisions you must make, depending on your budget. Just remember that if they’re not seen because they are too small or run too infrequently, all that money spent is wasted!

If you do run display ads, therefore, follow these suggestions:

• Research the circulation and demographical reach of the publications you select. All publications provide these lists, and many post them online.
• Don’t be timid. Run the largest ads you can afford for as long as you can.
• Consider seasonality. If you sell summer apparel, you obviously want to run your ads at the right time.
• Prepare ads that stand out. Ask the publisher for ideas on how to do this. If your ad appears on a page with many other display ads, you won’t want it to blend with theirs. Bold colors can make an ad more visible. If the ads are black and white, provide ample white space around the periphery of your ad.
• Persist. Just because an ad didn’t pull once doesn’t mean it won’t the next time. So give it another try. It takes time and persistence to get your ad formula down to a science.

Direct Mail Budget
Despite rising postal costs, direct mail remains the most cost-effective means of advertising for most small businesses—assuming that it’s used effectively.
Your direct mail strategy should be based on the kind of business you’re in, your competition, and your target market. For instance, businesses that must sell low markup items in large quantities will not be likely to benefit from direct mail—though cooperative coupon packets might work.
Of course, you must closely consider your target audience. If you’re targeting average households, an extensive post card mailing might work, simply based on the law of high numbers. This approach might work well for house painters, landscapers, and other home services.
If you’re targeting large business organizations, you’ll need to upscale your approach dramatically. In other words, post cards are out, and a more professional look is required. You don’t want to look cheap or unsophisticated. You also want a mailer that will go to the boss, and not be tossed by a screener. Therefore, choose mailers ranging from personal letters to large packets containing useful information. So it won’t look like junk mail, try plain large envelopes with handwritten add...

Click here to read more from Home Business Magazine

© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media