Making a Mark for Your Home-Based Business Bay Saint Louis MS

The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future.

Lamar Advertising
(228) 863-5188
10571 Outdoor Way
Gulfport, MS
 
Prime Time Agency
(228) 863-8892
1313 25th Ave
Gulfport, MS
 
Mme
(662) 281-0502
1200 Jefferson Ave Ste 200
Oxford, MS
 
Powerlines Advertising & Design Inc
(228) 868-2935
2510 14th St
Gulfport, MS
 
Guice Agency
(228) 435-0400
2619 Pass Rd
Biloxi, MS
 
Hudson Group
(228) 868-2646
14035 Airport Rd
Gulfport, MS
 
Yellow Pages
(877) 573-2597
2177 Highway 332
Grenada, MS
 
Premier Outdoor Advertising
(601) 484-6078
4301 8th St
Meridian, MS
 
Horizon Team Marketing Company LLC
(662) 842-5764
187 Highway 6
Tupelo, MS
 
Miller Marketing Conspts Jim
(228) 864-3472
1608 19th Ave
Gulfport, MS
 

Making a Mark for Your Home-Based Business

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Enterprises
By Carol Desmond
What is a trademark? A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Any distinctive words, letters, numerals, drawings, pictures, shapes, colors, logotypes, labels, or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks and may be registered as such at national trademark offices.

Examples of trademarks most relevant to home-based business owners include: 1. Trademarks: Microsoft; Fruit Loops; Ford (these are products or goods); 2. Service marks: Blockbuster; McDonalds; Kinkos (these are services); 3. Logotypes: CBS eye in a circle; Apple Computer's Apple; Nike Swoosh; and 4. Slogans: Microsoft's "Where Do You Want to Go Today?"

What Are Trademarks For?
The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future. For this, they need to be able to distinguish easily between identical or similar products.

By enabling companies to differentiate themselves and their products from those of the competition, trademarks play a powerful role in the branding and marketing strategies of companies. The image and reputation of a company create trust, which is the basis for establishing a loyal clientele and enhancing a company's goodwill. Consumers often develop an emotional attachment to certain trademarks based on a set of desired qualities or features embodied in the products bearing such marks.

Why Should Your Company Protect Trademarks and Service Marks?
Registration, under the relevant U.S. trademark law, gives your company the exclusive right to prevent others from marketing identical or similar products/services under the same or a confusingly similar mark. Without trademark registration, your investments in marketing a product or service may become wasted if rival companies used the same or a confusingly similar trademark for identical or similar products/services. If a competitor adopts a similar or identical trademark, customers could be misled into buying the competitor's product/service thinking it is your company's. This could not only decrease company's profits and confuse customers, but may also damage the reputation and image of your company, particularly if the rival product/service is of inferior quality.

In addition, a registered trademark may be licensed to other companies, thus providing an additional source of revenue for your company, or may be the basis for a franchising agreement. On occasion, a registered trademark with a good reputation among consumers may also be used to obtain funding from financing institutions that a...

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