Making a Mark for Your Home-Based Business Bluffton SC

The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future.

Fresh Air Business Promotions
(843) 683-2535
49 Timbercrest Cir
Hilton Head Island, SC
 
Dockside Marketing
(843) 689-6588
15 Dillon Rd Ste C
Hilton Head Island, SC
 
Dunes Marketing Moss Creek
(843) 837-2600
1523 Fording Island Rd
Hilton Head Island, SC
 
Dunes Marketing Real Estate Sales
(843) 842-4300
16 Shelter Cove Ln
Hilton Head Island, SC
 
Performance Development Corp
(843) 686-1001
22 Folly Field Rd Ste 1-A
Hilton Head Island, SC
 
Chaos Design
(843) 682-4497
10 Office Park Rd Carolina Bldg 204
Hilton Head Island, SC
 
World Desing Marketing
(843) 686-2228
400 Merchant St
Hilton Head Island, SC
 
Openvision Inc
(843) 785-9911
61 Arrow Rd Ste E
Hilton Head Island, SC
 
Spirer Communications
(843) 785-8280
100 Carolina Bldg
Hilton Head Island, SC
 
Denarius Group
(843) 785-3989
93 Arrow Rd
Hilton Head Island, SC
 

Making a Mark for Your Home-Based Business

Provided By: 

Enterprises
By Carol Desmond
What is a trademark? A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Any distinctive words, letters, numerals, drawings, pictures, shapes, colors, logotypes, labels, or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks and may be registered as such at national trademark offices.

Examples of trademarks most relevant to home-based business owners include: 1. Trademarks: Microsoft; Fruit Loops; Ford (these are products or goods); 2. Service marks: Blockbuster; McDonalds; Kinkos (these are services); 3. Logotypes: CBS eye in a circle; Apple Computer's Apple; Nike Swoosh; and 4. Slogans: Microsoft's "Where Do You Want to Go Today?"

What Are Trademarks For?
The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future. For this, they need to be able to distinguish easily between identical or similar products.

By enabling companies to differentiate themselves and their products from those of the competition, trademarks play a powerful role in the branding and marketing strategies of companies. The image and reputation of a company create trust, which is the basis for establishing a loyal clientele and enhancing a company's goodwill. Consumers often develop an emotional attachment to certain trademarks based on a set of desired qualities or features embodied in the products bearing such marks.

Why Should Your Company Protect Trademarks and Service Marks?
Registration, under the relevant U.S. trademark law, gives your company the exclusive right to prevent others from marketing identical or similar products/services under the same or a confusingly similar mark. Without trademark registration, your investments in marketing a product or service may become wasted if rival companies used the same or a confusingly similar trademark for identical or similar products/services. If a competitor adopts a similar or identical trademark, customers could be misled into buying the competitor's product/service thinking it is your company's. This could not only decrease company's profits and confuse customers, but may also damage the reputation and image of your company, particularly if the rival product/service is of inferior quality.

In addition, a registered trademark may be licensed to other companies, thus providing an additional source of revenue for your company, or may be the basis for a franchising agreement. On occasion, a registered trademark with a good reputation among consumers may also be used to obtain funding from financing institutions that a...

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