Making a Mark for Your Home-Based Business Caldwell ID

The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future.

Fitzhugh & Wood Inc
(208) 344-2516
6003 W Overland Rd
Boise, ID
 
Lt Marketing
(208) 552-2447
2300 E 17th St
Idaho Falls, ID
 
Guy Rome & Associates
(208) 345-4143
121 N 9th St Ste 121
Boise, ID
 
Channel Blend
(208) 525-1327
451 Park Ave
Idaho Falls, ID
 
Live Epic Display LLC
(208) 221-2699
PO Box 2456
Pocatello, ID
 
Larsen & Associates
(208) 667-3310
1200 W Ironwood Dr Ste 301
Coeur D Alene, ID
 
Executive Marketing & Consultants
(208) 762-6162
820 S Wolf Lodge Creek Rd
Coeur D Alene, ID
 
Bc & Associates Marketing Group
(208) 522-8688
4003 Professional Way
Idaho Falls, ID
 
EXIT Group
(208) 233-4211
928 N Main
Pocatello, ID
 
International Isotopes Idaho Inc
(208) 524-5300
1359 Commerce Way
Idaho Falls, ID
 

Making a Mark for Your Home-Based Business

Provided By: 

Enterprises
By Carol Desmond
What is a trademark? A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Any distinctive words, letters, numerals, drawings, pictures, shapes, colors, logotypes, labels, or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks and may be registered as such at national trademark offices.

Examples of trademarks most relevant to home-based business owners include: 1. Trademarks: Microsoft; Fruit Loops; Ford (these are products or goods); 2. Service marks: Blockbuster; McDonalds; Kinkos (these are services); 3. Logotypes: CBS eye in a circle; Apple Computer's Apple; Nike Swoosh; and 4. Slogans: Microsoft's "Where Do You Want to Go Today?"

What Are Trademarks For?
The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future. For this, they need to be able to distinguish easily between identical or similar products.

By enabling companies to differentiate themselves and their products from those of the competition, trademarks play a powerful role in the branding and marketing strategies of companies. The image and reputation of a company create trust, which is the basis for establishing a loyal clientele and enhancing a company's goodwill. Consumers often develop an emotional attachment to certain trademarks based on a set of desired qualities or features embodied in the products bearing such marks.

Why Should Your Company Protect Trademarks and Service Marks?
Registration, under the relevant U.S. trademark law, gives your company the exclusive right to prevent others from marketing identical or similar products/services under the same or a confusingly similar mark. Without trademark registration, your investments in marketing a product or service may become wasted if rival companies used the same or a confusingly similar trademark for identical or similar products/services. If a competitor adopts a similar or identical trademark, customers could be misled into buying the competitor's product/service thinking it is your company's. This could not only decrease company's profits and confuse customers, but may also damage the reputation and image of your company, particularly if the rival product/service is of inferior quality.

In addition, a registered trademark may be licensed to other companies, thus providing an additional source of revenue for your company, or may be the basis for a franchising agreement. On occasion, a registered trademark with a good reputation among consumers may also be used to obtain funding from financing institutions that a...

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