Making a Mark for Your Home-Based Business Conway AR

The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future.

Fife Dan Communications & Marketing Inc
(501) 514-1717
1155 Parkway St
Conway, AR
 
Cockrell C C
(501) 336-8111
3700 Jeanna Dr
Conway, AR
 
501 Advertising And Publishing
(501) 327-1501
1002 Front St
Conway, AR
 
Acts Now Inc
(501) 548-6363
803 Harkrider St
Conway, AR
 
Angela Conrad Inc
(501) 764-1100
310 Amity Rd
Conway, AR
 
Bb Com Inc
(501) 932-0800
815 Hogan Ln Ste 8
Conway, AR
 
Ad Venture'S Inc
(501) 327-2718
721 Front St
Conway, AR
 
Clarovista
(501) 450-0011
1125 Oak St
Conway, AR
 
Ict Group Inc
(501) 328-3426
500 Amity Rd
Conway, AR
 
Business Music Of Arkansas-Muzak
(501) 664-7580
10358 Riverview Corporate Dr
North Little Rock, AR
 

Making a Mark for Your Home-Based Business

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Enterprises
By Carol Desmond
What is a trademark? A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Any distinctive words, letters, numerals, drawings, pictures, shapes, colors, logotypes, labels, or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks and may be registered as such at national trademark offices.

Examples of trademarks most relevant to home-based business owners include: 1. Trademarks: Microsoft; Fruit Loops; Ford (these are products or goods); 2. Service marks: Blockbuster; McDonalds; Kinkos (these are services); 3. Logotypes: CBS eye in a circle; Apple Computer's Apple; Nike Swoosh; and 4. Slogans: Microsoft's "Where Do You Want to Go Today?"

What Are Trademarks For?
The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future. For this, they need to be able to distinguish easily between identical or similar products.

By enabling companies to differentiate themselves and their products from those of the competition, trademarks play a powerful role in the branding and marketing strategies of companies. The image and reputation of a company create trust, which is the basis for establishing a loyal clientele and enhancing a company's goodwill. Consumers often develop an emotional attachment to certain trademarks based on a set of desired qualities or features embodied in the products bearing such marks.

Why Should Your Company Protect Trademarks and Service Marks?
Registration, under the relevant U.S. trademark law, gives your company the exclusive right to prevent others from marketing identical or similar products/services under the same or a confusingly similar mark. Without trademark registration, your investments in marketing a product or service may become wasted if rival companies used the same or a confusingly similar trademark for identical or similar products/services. If a competitor adopts a similar or identical trademark, customers could be misled into buying the competitor's product/service thinking it is your company's. This could not only decrease company's profits and confuse customers, but may also damage the reputation and image of your company, particularly if the rival product/service is of inferior quality.

In addition, a registered trademark may be licensed to other companies, thus providing an additional source of revenue for your company, or may be the basis for a franchising agreement. On occasion, a registered trademark with a good reputation among consumers may also be used to obtain funding from financing institutions that a...

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