Making a Mark for Your Home-Based Business Janesville WI

The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future.

Auto Marketing Inc
(608) 276-6759
5380 King James Way
Madison, WI
 
Grob Marketing & Consulting
(608) 782-3662
115 5th Ave S Ste 409
La Crosse, WI
 
Infusion Inc
(920) 435-9800
2300 Riverside Dr
Green Bay, WI
 
Friedman Marketing
(715) 836-6580
4800 Golf Rd
Eau Claire, WI
 
Allied Industrial Marketing Inc
(414) 354-8747
9312 N 107th St
Milwaukee, WI
 
Martec Group
(920) 494-1812
1445 North Rd
Green Bay, WI
 
C & H Distributors Incorporated
(414) 443-1700
770 S 70th St
Milwaukee, WI
 
American Marketing Association-Madison Chapter
(608) 663-9075
3330 University Ave
Madison, WI
 
T David Advertising
(715) 355-0606
2907 Windflower Ln
Wausau, WI
 
Olympus Flag and Banner
(414) 224-0378
9000 West Heather Ave.
Milwaukee, WI
 

Making a Mark for Your Home-Based Business

Provided By: 

Enterprises
By Carol Desmond
What is a trademark? A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Any distinctive words, letters, numerals, drawings, pictures, shapes, colors, logotypes, labels, or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks and may be registered as such at national trademark offices.

Examples of trademarks most relevant to home-based business owners include: 1. Trademarks: Microsoft; Fruit Loops; Ford (these are products or goods); 2. Service marks: Blockbuster; McDonalds; Kinkos (these are services); 3. Logotypes: CBS eye in a circle; Apple Computer's Apple; Nike Swoosh; and 4. Slogans: Microsoft's "Where Do You Want to Go Today?"

What Are Trademarks For?
The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future. For this, they need to be able to distinguish easily between identical or similar products.

By enabling companies to differentiate themselves and their products from those of the competition, trademarks play a powerful role in the branding and marketing strategies of companies. The image and reputation of a company create trust, which is the basis for establishing a loyal clientele and enhancing a company's goodwill. Consumers often develop an emotional attachment to certain trademarks based on a set of desired qualities or features embodied in the products bearing such marks.

Why Should Your Company Protect Trademarks and Service Marks?
Registration, under the relevant U.S. trademark law, gives your company the exclusive right to prevent others from marketing identical or similar products/services under the same or a confusingly similar mark. Without trademark registration, your investments in marketing a product or service may become wasted if rival companies used the same or a confusingly similar trademark for identical or similar products/services. If a competitor adopts a similar or identical trademark, customers could be misled into buying the competitor's product/service thinking it is your company's. This could not only decrease company's profits and confuse customers, but may also damage the reputation and image of your company, particularly if the rival product/service is of inferior quality.

In addition, a registered trademark may be licensed to other companies, thus providing an additional source of revenue for your company, or may be the basis for a franchising agreement. On occasion, a registered trademark with a good reputation among consumers may also be used to obtain funding from financing institutions that a...

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