Making a Mark for Your Home-Based Business Jerome ID

The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future.

Marketing Resource Group
(208) 734-8493
317 6th Ave N
Twin Falls, ID
 
Gem State Marketing
(208) 733-5137
444 Main Ave S
Twin Falls, ID
 
Dalton Market
(208) 762-7909
5632 N 15th St
Coeur D Alene, ID
 
Executive Marketing & Consultants
(208) 762-6162
820 S Wolf Lodge Creek Rd
Coeur D Alene, ID
 
EXIT Group
(208) 233-4211
928 N Main
Pocatello, ID
 
Kickback Points Llc
(208) 735-2265
308 Shoshone St E Ste 7
Twin Falls, ID
 
Worth Marketing
(208) 637-2688
1625 Bench Rd
Pocatello, ID
 
Aspen Marketing Services
(208) 342-6403
205 N 10th St Ste 400
Boise, ID
 
Cronin Media Inc
(208) 429-8493
223 N 6th St
Boise, ID
 
The John Young Group
(208) 233-8927
2635 S Fairway Dr
Pocatello, ID
 

Making a Mark for Your Home-Based Business

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Enterprises
By Carol Desmond
What is a trademark? A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Any distinctive words, letters, numerals, drawings, pictures, shapes, colors, logotypes, labels, or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks and may be registered as such at national trademark offices.

Examples of trademarks most relevant to home-based business owners include: 1. Trademarks: Microsoft; Fruit Loops; Ford (these are products or goods); 2. Service marks: Blockbuster; McDonalds; Kinkos (these are services); 3. Logotypes: CBS eye in a circle; Apple Computer's Apple; Nike Swoosh; and 4. Slogans: Microsoft's "Where Do You Want to Go Today?"

What Are Trademarks For?
The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future. For this, they need to be able to distinguish easily between identical or similar products.

By enabling companies to differentiate themselves and their products from those of the competition, trademarks play a powerful role in the branding and marketing strategies of companies. The image and reputation of a company create trust, which is the basis for establishing a loyal clientele and enhancing a company's goodwill. Consumers often develop an emotional attachment to certain trademarks based on a set of desired qualities or features embodied in the products bearing such marks.

Why Should Your Company Protect Trademarks and Service Marks?
Registration, under the relevant U.S. trademark law, gives your company the exclusive right to prevent others from marketing identical or similar products/services under the same or a confusingly similar mark. Without trademark registration, your investments in marketing a product or service may become wasted if rival companies used the same or a confusingly similar trademark for identical or similar products/services. If a competitor adopts a similar or identical trademark, customers could be misled into buying the competitor's product/service thinking it is your company's. This could not only decrease company's profits and confuse customers, but may also damage the reputation and image of your company, particularly if the rival product/service is of inferior quality.

In addition, a registered trademark may be licensed to other companies, thus providing an additional source of revenue for your company, or may be the basis for a franchising agreement. On occasion, a registered trademark with a good reputation among consumers may also be used to obtain funding from financing institutions that a...

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