Making a Mark for Your Home-Based Business Kingman AZ

The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future.

Jet Printing
(928) 855-2200
2237 Acoma Blvd W
Lake Havasu City, AZ
 
Innovative Marketing Systems I
(928) 445-1965
333 Circle P Dr
Prescott, AZ
 
Rocket Grafix
(623) 581-2600
23025 N 15th Ave, Suite 103
Phoenix, AZ
 
Stacey Wittigwriter Marketing And Sales
(928) 286-1470
3 N Leroux St
Flagstaff, AZ
 
Catamaran Media
(928) 317-0949
90 W 2nd St
Yuma, AZ
 
A Alianza
(520) 287-9622
5720 N Avra Rd
Tucson, AZ
 
Hey Why Not Creative Signs
(928) 317-3025
3575 E No Cooler Pl
Yuma, AZ
 
Arizona Balloon
(520) 466-2195
14554 S Redondo Rd
Casa Grande, AZ
 
Marketing Imagine
(480) 777-9002
938 W Obispo Ave
Mesa, AZ
 
Maurer And Associates Inc
(928) 213-1105
14 E Birch Ave
Flagstaff, AZ
 

Making a Mark for Your Home-Based Business

Provided By: 

Enterprises
By Carol Desmond
What is a trademark? A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Any distinctive words, letters, numerals, drawings, pictures, shapes, colors, logotypes, labels, or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks and may be registered as such at national trademark offices.

Examples of trademarks most relevant to home-based business owners include: 1. Trademarks: Microsoft; Fruit Loops; Ford (these are products or goods); 2. Service marks: Blockbuster; McDonalds; Kinkos (these are services); 3. Logotypes: CBS eye in a circle; Apple Computer's Apple; Nike Swoosh; and 4. Slogans: Microsoft's "Where Do You Want to Go Today?"

What Are Trademarks For?
The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future. For this, they need to be able to distinguish easily between identical or similar products.

By enabling companies to differentiate themselves and their products from those of the competition, trademarks play a powerful role in the branding and marketing strategies of companies. The image and reputation of a company create trust, which is the basis for establishing a loyal clientele and enhancing a company's goodwill. Consumers often develop an emotional attachment to certain trademarks based on a set of desired qualities or features embodied in the products bearing such marks.

Why Should Your Company Protect Trademarks and Service Marks?
Registration, under the relevant U.S. trademark law, gives your company the exclusive right to prevent others from marketing identical or similar products/services under the same or a confusingly similar mark. Without trademark registration, your investments in marketing a product or service may become wasted if rival companies used the same or a confusingly similar trademark for identical or similar products/services. If a competitor adopts a similar or identical trademark, customers could be misled into buying the competitor's product/service thinking it is your company's. This could not only decrease company's profits and confuse customers, but may also damage the reputation and image of your company, particularly if the rival product/service is of inferior quality.

In addition, a registered trademark may be licensed to other companies, thus providing an additional source of revenue for your company, or may be the basis for a franchising agreement. On occasion, a registered trademark with a good reputation among consumers may also be used to obtain funding from financing institutions that a...

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