Making a Mark for Your Home-Based Business Manchester CT

The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future.

Meadows Marketing Inc
(860) 812-0065
48 Purnell Pl Ste 1
Manchester, CT
 
Bauer Advertising Llc
(860) 645-0447
30 Timrod Rd
Manchester, CT
 
Case Mountain Communications
(860) 647-1080
210 Bobby Ln
Manchester, CT
 
Luck of Bolton
(860) 643-7010
344 West St
Manchester, CT
 
Lion S Share Marketing
(860) 244-3570
57 Pratt St
Hartford, CT
 
Adform Advertising
(860) 646-5788
267 S Main St
Manchester, CT
 
21 Century Broadcasting Inc
(860) 647-8010
368 Timrod Rd
Manchester, CT
 
Welcoming Committee
(860) 643-1161
PO Box 671
Manchester, CT
 
Marketing Resource C
(860) 241-0255
280 Trumbull St Fl 24
Hartford, CT
 
Ethnic Marketing Solutions
(860) 293-1775
750 Main St Ste 1008a
Hartford, CT
 

Making a Mark for Your Home-Based Business

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Enterprises
By Carol Desmond
What is a trademark? A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Any distinctive words, letters, numerals, drawings, pictures, shapes, colors, logotypes, labels, or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks and may be registered as such at national trademark offices.

Examples of trademarks most relevant to home-based business owners include: 1. Trademarks: Microsoft; Fruit Loops; Ford (these are products or goods); 2. Service marks: Blockbuster; McDonalds; Kinkos (these are services); 3. Logotypes: CBS eye in a circle; Apple Computer's Apple; Nike Swoosh; and 4. Slogans: Microsoft's "Where Do You Want to Go Today?"

What Are Trademarks For?
The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future. For this, they need to be able to distinguish easily between identical or similar products.

By enabling companies to differentiate themselves and their products from those of the competition, trademarks play a powerful role in the branding and marketing strategies of companies. The image and reputation of a company create trust, which is the basis for establishing a loyal clientele and enhancing a company's goodwill. Consumers often develop an emotional attachment to certain trademarks based on a set of desired qualities or features embodied in the products bearing such marks.

Why Should Your Company Protect Trademarks and Service Marks?
Registration, under the relevant U.S. trademark law, gives your company the exclusive right to prevent others from marketing identical or similar products/services under the same or a confusingly similar mark. Without trademark registration, your investments in marketing a product or service may become wasted if rival companies used the same or a confusingly similar trademark for identical or similar products/services. If a competitor adopts a similar or identical trademark, customers could be misled into buying the competitor's product/service thinking it is your company's. This could not only decrease company's profits and confuse customers, but may also damage the reputation and image of your company, particularly if the rival product/service is of inferior quality.

In addition, a registered trademark may be licensed to other companies, thus providing an additional source of revenue for your company, or may be the basis for a franchising agreement. On occasion, a registered trademark with a good reputation among consumers may also be used to obtain funding from financing institutions that a...

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