Making a Mark for Your Home-Based Business Phoenix AZ

The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future.

Alexander Group
(949) 725-0405
2730 E Camelback Rd
Phoenix, AZ
 
FastSigns
(602) 973-5363
3415 W. Glendale Avenue
Phoenix, AZ
 
Adrenaline Marketing
(602) 252-2642
365 N 4th Ave
Phoenix, AZ
 
Ab Marketing
(602) 244-1307
4909 E Mcdowell Rd
Phoenix, AZ
 
A Marketing Resource
(602) 275-6102
4801 E Mcdowell Rd
Phoenix, AZ
 
FastSigns On Glendale Ave
(602) 973-5363
3415 W. Glendale Ave #8
Phoenix, AZ
 
Advanced Media Group
(480) 778-8939
320 E Mcdowell Rd Ste 222
Phoenix, AZ
 
Air Marketing
(480) 921-3220
3419 E University Dr
Phoenix, AZ
 
Sign*A*Rama on 51st Ave
(623) 937-5900
5642 N. 51st Avenue
Glendale, AZ
 
Allover Media
(480) 778-9499
10214 N Tatum Blvd Ste B400
Phoenix, AZ
 

Making a Mark for Your Home-Based Business

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Enterprises
By Carol Desmond
What is a trademark? A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Any distinctive words, letters, numerals, drawings, pictures, shapes, colors, logotypes, labels, or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks and may be registered as such at national trademark offices.

Examples of trademarks most relevant to home-based business owners include: 1. Trademarks: Microsoft; Fruit Loops; Ford (these are products or goods); 2. Service marks: Blockbuster; McDonalds; Kinkos (these are services); 3. Logotypes: CBS eye in a circle; Apple Computer's Apple; Nike Swoosh; and 4. Slogans: Microsoft's "Where Do You Want to Go Today?"

What Are Trademarks For?
The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future. For this, they need to be able to distinguish easily between identical or similar products.

By enabling companies to differentiate themselves and their products from those of the competition, trademarks play a powerful role in the branding and marketing strategies of companies. The image and reputation of a company create trust, which is the basis for establishing a loyal clientele and enhancing a company's goodwill. Consumers often develop an emotional attachment to certain trademarks based on a set of desired qualities or features embodied in the products bearing such marks.

Why Should Your Company Protect Trademarks and Service Marks?
Registration, under the relevant U.S. trademark law, gives your company the exclusive right to prevent others from marketing identical or similar products/services under the same or a confusingly similar mark. Without trademark registration, your investments in marketing a product or service may become wasted if rival companies used the same or a confusingly similar trademark for identical or similar products/services. If a competitor adopts a similar or identical trademark, customers could be misled into buying the competitor's product/service thinking it is your company's. This could not only decrease company's profits and confuse customers, but may also damage the reputation and image of your company, particularly if the rival product/service is of inferior quality.

In addition, a registered trademark may be licensed to other companies, thus providing an additional source of revenue for your company, or may be the basis for a franchising agreement. On occasion, a registered trademark with a good reputation among consumers may also be used to obtain funding from financing institutions that a...

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