Making a Mark for Your Home-Based Business Rapid City SD

The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future.

Outsource Solutions Inc
(605) 716-9190
1719 W Main St
Rapid City, SD
 
Factor 360 Design & Technology
(605) 343-8548
1141 Deadwood Ave N Ste 4
Rapid City, SD
 
Gold Pages Publishing Inc
(605) 342-6200
2475 W Chicago St
Rapid City, SD
 
Midwest Marketing
(605) 716-5666
202 E Saint Joseph St
Rapid City, SD
 
Rmd Marketing
(605) 342-7303
202 Main St
Rapid City, SD
 
Windows Of Opportunity
(605) 343-8245
3310 Idlewild Ct
Rapid City, SD
 
Seize Day Marketing Group
(605) 341-1845
2650 Jackson Blvd
Rapid City, SD
 
Qwest
(605) 348-6800
1600 Mountain View Rd
Rapid City, SD
 
Bernard Marketing & Advertising Llc
(605) 716-5630
832 Saint Joseph St
Rapid City, SD
 
Access Marketing Communications
(605) 343-9006
613 Quincy St
Rapid City, SD
 

Making a Mark for Your Home-Based Business

Provided By: 

Enterprises
By Carol Desmond
What is a trademark? A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Any distinctive words, letters, numerals, drawings, pictures, shapes, colors, logotypes, labels, or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks and may be registered as such at national trademark offices.

Examples of trademarks most relevant to home-based business owners include: 1. Trademarks: Microsoft; Fruit Loops; Ford (these are products or goods); 2. Service marks: Blockbuster; McDonalds; Kinkos (these are services); 3. Logotypes: CBS eye in a circle; Apple Computer's Apple; Nike Swoosh; and 4. Slogans: Microsoft's "Where Do You Want to Go Today?"

What Are Trademarks For?
The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future. For this, they need to be able to distinguish easily between identical or similar products.

By enabling companies to differentiate themselves and their products from those of the competition, trademarks play a powerful role in the branding and marketing strategies of companies. The image and reputation of a company create trust, which is the basis for establishing a loyal clientele and enhancing a company's goodwill. Consumers often develop an emotional attachment to certain trademarks based on a set of desired qualities or features embodied in the products bearing such marks.

Why Should Your Company Protect Trademarks and Service Marks?
Registration, under the relevant U.S. trademark law, gives your company the exclusive right to prevent others from marketing identical or similar products/services under the same or a confusingly similar mark. Without trademark registration, your investments in marketing a product or service may become wasted if rival companies used the same or a confusingly similar trademark for identical or similar products/services. If a competitor adopts a similar or identical trademark, customers could be misled into buying the competitor's product/service thinking it is your company's. This could not only decrease company's profits and confuse customers, but may also damage the reputation and image of your company, particularly if the rival product/service is of inferior quality.

In addition, a registered trademark may be licensed to other companies, thus providing an additional source of revenue for your company, or may be the basis for a franchising agreement. On occasion, a registered trademark with a good reputation among consumers may also be used to obtain funding from financing institutions that a...

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