Making a Mark for Your Home-Based Business Red Wing MN

The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future.

Absolute Marketing Group
(218) 284-1111
819 30th Ave S Ste 103
Moorhead, MN
 
Good Neighbor Marketing International Inc
(507) 282-6180
300 1st Ne
Rochester, MN
 
Northside Marketing
(320) 229-0344
838 31st Ave N
Saint Cloud, MN
 
Focalpoint Marketing Group
(320) 255-0800
4001 Clearwater Rd
Saint Cloud, MN
 
Warren Marketing
(507) 345-6909
PO Box 2024
Mankato, MN
 
Nancy Hansen Marketing Conslt
(218) 825-8550
13863 Cherrywood Dr
Brainerd, MN
 
Qwest
(218) 727-8114
130 W Superior St
Duluth, MN
 
Blue Wave Technologies
(218) 829-1818
517 Nw 4th St Ste 115
Brainerd, MN
 
Gab Marketing
(218) 722-2288
1904 W Superior St
Duluth, MN
 
Range Creative
(218) 824-1829
1022 Madison St
Brainerd, MN
 

Making a Mark for Your Home-Based Business

Provided By: 

Enterprises
By Carol Desmond
What is a trademark? A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Any distinctive words, letters, numerals, drawings, pictures, shapes, colors, logotypes, labels, or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks and may be registered as such at national trademark offices.

Examples of trademarks most relevant to home-based business owners include: 1. Trademarks: Microsoft; Fruit Loops; Ford (these are products or goods); 2. Service marks: Blockbuster; McDonalds; Kinkos (these are services); 3. Logotypes: CBS eye in a circle; Apple Computer's Apple; Nike Swoosh; and 4. Slogans: Microsoft's "Where Do You Want to Go Today?"

What Are Trademarks For?
The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future. For this, they need to be able to distinguish easily between identical or similar products.

By enabling companies to differentiate themselves and their products from those of the competition, trademarks play a powerful role in the branding and marketing strategies of companies. The image and reputation of a company create trust, which is the basis for establishing a loyal clientele and enhancing a company's goodwill. Consumers often develop an emotional attachment to certain trademarks based on a set of desired qualities or features embodied in the products bearing such marks.

Why Should Your Company Protect Trademarks and Service Marks?
Registration, under the relevant U.S. trademark law, gives your company the exclusive right to prevent others from marketing identical or similar products/services under the same or a confusingly similar mark. Without trademark registration, your investments in marketing a product or service may become wasted if rival companies used the same or a confusingly similar trademark for identical or similar products/services. If a competitor adopts a similar or identical trademark, customers could be misled into buying the competitor's product/service thinking it is your company's. This could not only decrease company's profits and confuse customers, but may also damage the reputation and image of your company, particularly if the rival product/service is of inferior quality.

In addition, a registered trademark may be licensed to other companies, thus providing an additional source of revenue for your company, or may be the basis for a franchising agreement. On occasion, a registered trademark with a good reputation among consumers may also be used to obtain funding from financing institutions that a...

Click here to read more from Home Business Magazine

Local Events

UST Executive Conference on the Future of Health Care
Dates: 11/5/2020 – 11/5/2020
Location:
University of St.Thomas Saint Paul
View Details

UST Executive Conference on the Future of Health Care
Dates: 11/5/2020 – 11/5/2020
Location:
University of St.Thomas Saint Paul
View Details
 
© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media