Making a Mark for Your Home-Based Business Summerville SC

The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future.

Strategic Focus Consulting
(843) 875-0779
103 Drayton Dr
Summerville, SC
 
National Advertising Co Sub Of 3M
(843) 552-4798
7281 Pepperdam Ave
North Charleston, SC
 
Dial America Marketing
(843) 820-5460
8085 Rivers Ave
North Charleston, SC
 
Veeck Advertising Professionals Inc
(843) 529-1240
6060 S Aviation Rd
North Charleston, SC
 
Alliance Marketing Inc
(843) 572-1730
6435 Fain Blvd
North Charleston, SC
 
Government Marketing International
(843) 832-4343
301 Oakbrook Ln
Summerville, SC
 
Ramapo Sales & Marketing Inc
(843) 747-2577
4760 Goer Dr
North Charleston, SC
 
Your Business Here
(843) 324-1428
3316 Ashley Phosphate Rd Ste 4
North Charleston, SC
 
Hudson Group
(843) 552-3608
5500 International Blvd
North Charleston, SC
 
Innovative Multimedia Services Llc
(843) 266-6605
2551 Oscar Johnson Dr
North Charleston, SC
 

Making a Mark for Your Home-Based Business

Provided By: 

Enterprises
By Carol Desmond
What is a trademark? A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Any distinctive words, letters, numerals, drawings, pictures, shapes, colors, logotypes, labels, or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks and may be registered as such at national trademark offices.

Examples of trademarks most relevant to home-based business owners include: 1. Trademarks: Microsoft; Fruit Loops; Ford (these are products or goods); 2. Service marks: Blockbuster; McDonalds; Kinkos (these are services); 3. Logotypes: CBS eye in a circle; Apple Computer's Apple; Nike Swoosh; and 4. Slogans: Microsoft's "Where Do You Want to Go Today?"

What Are Trademarks For?
The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future. For this, they need to be able to distinguish easily between identical or similar products.

By enabling companies to differentiate themselves and their products from those of the competition, trademarks play a powerful role in the branding and marketing strategies of companies. The image and reputation of a company create trust, which is the basis for establishing a loyal clientele and enhancing a company's goodwill. Consumers often develop an emotional attachment to certain trademarks based on a set of desired qualities or features embodied in the products bearing such marks.

Why Should Your Company Protect Trademarks and Service Marks?
Registration, under the relevant U.S. trademark law, gives your company the exclusive right to prevent others from marketing identical or similar products/services under the same or a confusingly similar mark. Without trademark registration, your investments in marketing a product or service may become wasted if rival companies used the same or a confusingly similar trademark for identical or similar products/services. If a competitor adopts a similar or identical trademark, customers could be misled into buying the competitor's product/service thinking it is your company's. This could not only decrease company's profits and confuse customers, but may also damage the reputation and image of your company, particularly if the rival product/service is of inferior quality.

In addition, a registered trademark may be licensed to other companies, thus providing an additional source of revenue for your company, or may be the basis for a franchising agreement. On occasion, a registered trademark with a good reputation among consumers may also be used to obtain funding from financing institutions that a...

Click here to read more from Home Business Magazine

© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media