Marketing & Advertising Consulting Central Point OR

Marketing & advertising consulting helps businesses develop marketing and advertising plans. See below to find resources for marketing & advertising consulting in Central Point, OR that give access to brand development, marketing program implementation, client relation management, brand strategy, and sales promotions, as well as advice and content on marketing and advertising strategies.

Lanphier Associates
(541) 773-8011
3559 National Dr Ste 102
Medford, OR
 
Rpm Communications Inc
(541) 245-0223
46 N Front St Ste 202
Medford, OR
 
The Green Book
(541) 776-5326
PO Box 1225
Ashland, OR
 
Tag Quest Marketing
(541) 734-9112
1840 E Barnett Rd Ste G
Medford, OR
 
Midtown Marketing Group Inc
(541) 734-5668
33 N Central Ave Ste 422
Medford, OR
 
Spearco Marketing Llc
(541) 734-3701
132 West Main St Ste 101
Medford, OR
 
Valley Web Printing
(541) 772-7039
1299 Stowe Ave
Medford, OR
 
Red Fuel Marketing Llc
(541) 690-1250
813 Solano Cir
Medford, OR
 
Passey Advertising Inc
(541) 779-5455
1124 W Main St
Medford, OR
 
Northwest Mail Services Inc
(541) 779-1347
550 Airport Rd
Medford, OR
 

The Benefits of Using Text Ads for Your Home Business

Use Online Text Ads to Maximize Your Internet Advertising Campaign
By Joe Dysart

Despite all the buzz about rich media lately, the simple text ad is still the most effective way to advertise online, according an October 2008 survey by iPerceptions ( http://www.iperceptions.com ). Specifically, the market research company found that 25% of web site visitors are more likely to click on a text-only ad when they visit a web site — a preference that beat out every other ad format.

The study is especially intriguing, given its substantial number of participants. Fourteen thousand people were surveyed about their ad preferences after they visited leading media Web sites, according to iPerceptions. “By having a direct dialog with consumers, we are able to know — with certainty — what consumers want and expect from their online experience,” says Jonathan Levitt, the company’s vice president of marketing.

Many home businesses are already playing the text ad game. Web design firms, consultants, tax preparers — the full gamut of home-based businesses — regularly run text ads on Google and the other major search engines.

Meanwhile, similar results on text ad dominance also surfaced in an earlier study released in July 2006 by Y2M. That market research firm found that 52% of college community members that read college newspapers online respond most favorably to text ads. The study, which featured input from 7,500 readers of online college newspapers, and included undergrads, graduates, alumni, faculty and parents, also found that pop-up ads were the most unpopular form of advertising.

Fortunately, if you’re looking to give text ads a try based on these latest survey results, you’re in luck. Getting into the text ad market is extremely easy, given the intense competition for text ad dollars by the major search engines. Here’s a game plan:

Experiment With The Big Three Ad Networks First: Google ( https://adwords.google.com ), Yahoo! ( http://searchmarketing.yahoo.com/as/ ) and MSN ( http://advertising.microsoft.com/home/home ) all have highly evolved ad networks that have been painstakingly designed for non-techie use. Any of these is a good place to learn the basics of online text advertising.

Plus, once you’re acquainted with the medium, your business can begin to take advantage of the ad analytics these companies offer as part of their services, free-of-charge. These analytics will help you hone your text ad message, and ideally ensure you get the best R.O.I. for your ad dollar. (A new service to check out once you're comfortable with online text ads is MySpace MyAds: ( https://advertise.myspace.com ).

Embed Keywords In Ad Headline And Copy: While it’s not always possible, embedding the primary keyword for your product or service in the ad headline and copy will often guarantee you the best results.

Offer A Free Trial Or Discount: As with conventional advertising, free and discounts are reported to be extremely ...

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