Marketing & Advertising Consulting Fairbanks AK

Marketing & advertising consulting helps businesses develop marketing and advertising plans. See below to find resources for marketing & advertising consulting in Fairbanks, AK that give access to brand development, marketing program implementation, client relation management, brand strategy, and sales promotions, as well as advice and content on marketing and advertising strategies.

Gci Advertising Sales
(907) 452-7433
531 4th Ave
Fairbanks, AK
 
Fairbanks Grizzlies
(907) 452-5123
819 1st Ave
Fairbanks, AK
 
Grizzly Media
(907) 328-3653
2120 S Cushman St Ste 203
Fairbanks, AK
 
Rudimental Radiance llc
(907) 458-7788
1424 University Avenue South
Fairbanks, AK
 
Yahdii Media
(907) 451-9456
3535 College Rd
Fairbanks, AK
 
Steve Neumuth Advertising
(907) 456-5731
3542 International St
Fairbanks, AK
 
Action Sign & Graphics
(907) 451-6199
2135 Donald Ave
Fairbanks, AK
 
Santas Stitches
(907) 457-7848
3180 Peger Rd Ste 120
Fairbanks, AK
 
AnARoX Productions
(907) 322-5242
1620 Washington Dr. #22
Fairbanks, AK
 
Northpoint Advertising Specialties
(907) 474-0986
954 Wood Way
Fairbanks, AK
 

The Benefits of Using Text Ads for Your Home Business

Use Online Text Ads to Maximize Your Internet Advertising Campaign
By Joe Dysart

Despite all the buzz about rich media lately, the simple text ad is still the most effective way to advertise online, according an October 2008 survey by iPerceptions ( http://www.iperceptions.com ). Specifically, the market research company found that 25% of web site visitors are more likely to click on a text-only ad when they visit a web site — a preference that beat out every other ad format.

The study is especially intriguing, given its substantial number of participants. Fourteen thousand people were surveyed about their ad preferences after they visited leading media Web sites, according to iPerceptions. “By having a direct dialog with consumers, we are able to know — with certainty — what consumers want and expect from their online experience,” says Jonathan Levitt, the company’s vice president of marketing.

Many home businesses are already playing the text ad game. Web design firms, consultants, tax preparers — the full gamut of home-based businesses — regularly run text ads on Google and the other major search engines.

Meanwhile, similar results on text ad dominance also surfaced in an earlier study released in July 2006 by Y2M. That market research firm found that 52% of college community members that read college newspapers online respond most favorably to text ads. The study, which featured input from 7,500 readers of online college newspapers, and included undergrads, graduates, alumni, faculty and parents, also found that pop-up ads were the most unpopular form of advertising.

Fortunately, if you’re looking to give text ads a try based on these latest survey results, you’re in luck. Getting into the text ad market is extremely easy, given the intense competition for text ad dollars by the major search engines. Here’s a game plan:

Experiment With The Big Three Ad Networks First: Google ( https://adwords.google.com ), Yahoo! ( http://searchmarketing.yahoo.com/as/ ) and MSN ( http://advertising.microsoft.com/home/home ) all have highly evolved ad networks that have been painstakingly designed for non-techie use. Any of these is a good place to learn the basics of online text advertising.

Plus, once you’re acquainted with the medium, your business can begin to take advantage of the ad analytics these companies offer as part of their services, free-of-charge. These analytics will help you hone your text ad message, and ideally ensure you get the best R.O.I. for your ad dollar. (A new service to check out once you're comfortable with online text ads is MySpace MyAds: ( https://advertise.myspace.com ).

Embed Keywords In Ad Headline And Copy: While it’s not always possible, embedding the primary keyword for your product or service in the ad headline and copy will often guarantee you the best results.

Offer A Free Trial Or Discount: As with conventional advertising, free and discounts are reported to be extremely ...

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