Marketing & Advertising Consulting Portland OR

Marketing & advertising consulting helps businesses develop marketing and advertising plans. See below to find resources for marketing & advertising consulting in Portland, OR that give access to brand development, marketing program implementation, client relation management, brand strategy, and sales promotions, as well as advice and content on marketing and advertising strategies.

NJL Copywriting
(503) 515-4990
119 SE Main Street
Portland, OR

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Leopold Ketel & Partners
(503) 295-1918
112 SW First Ave
Portland, OR
 
Copious Creative Inc
(503) 255-1822
1108 SE Grand Ave Ste 303
Portland, OR

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Sparkplug
(503) 289-0850
818 SW 3rd Ave Ste 300
Portland, OR

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Tyee Euro Rscg
(503) 231-1779
1001 SE 9th Ave
Portland, OR

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Edelman
(503) 227-5767
888 SW 5th Avenue
Portland, OR
 
B & A Distributing Retail
(503) 234-7530
324 SE Grand Ave
Portland, OR

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Cappelli Miles [spring]
(503) 241-1515
101 SW Main Street
Portland, OR
 
Overland Agency, Inc.
(503) 963-8501
117 SW Taylor Street
Portland, OR
 
Frause
(503) 467-4686
838 SW First Ave
Portland, OR
 
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The Benefits of Using Text Ads for Your Home Business

Use Online Text Ads to Maximize Your Internet Advertising Campaign
By Joe Dysart

Despite all the buzz about rich media lately, the simple text ad is still the most effective way to advertise online, according an October 2008 survey by iPerceptions ( http://www.iperceptions.com ). Specifically, the market research company found that 25% of web site visitors are more likely to click on a text-only ad when they visit a web site — a preference that beat out every other ad format.

The study is especially intriguing, given its substantial number of participants. Fourteen thousand people were surveyed about their ad preferences after they visited leading media Web sites, according to iPerceptions. “By having a direct dialog with consumers, we are able to know — with certainty — what consumers want and expect from their online experience,” says Jonathan Levitt, the company’s vice president of marketing.

Many home businesses are already playing the text ad game. Web design firms, consultants, tax preparers — the full gamut of home-based businesses — regularly run text ads on Google and the other major search engines.

Meanwhile, similar results on text ad dominance also surfaced in an earlier study released in July 2006 by Y2M. That market research firm found that 52% of college community members that read college newspapers online respond most favorably to text ads. The study, which featured input from 7,500 readers of online college newspapers, and included undergrads, graduates, alumni, faculty and parents, also found that pop-up ads were the most unpopular form of advertising.

Fortunately, if you’re looking to give text ads a try based on these latest survey results, you’re in luck. Getting into the text ad market is extremely easy, given the intense competition for text ad dollars by the major search engines. Here’s a game plan:

Experiment With The Big Three Ad Networks First: Google ( https://adwords.google.com ), Yahoo! ( http://searchmarketing.yahoo.com/as/ ) and MSN ( http://advertising.microsoft.com/home/home ) all have highly evolved ad networks that have been painstakingly designed for non-techie use. Any of these is a good place to learn the basics of online text advertising.

Plus, once you’re acquainted with the medium, your business can begin to take advantage of the ad analytics these companies offer as part of their services, free-of-charge. These analytics will help you hone your text ad message, and ideally ensure you get the best R.O.I. for your ad dollar. (A new service to check out once you're comfortable with online text ads is MySpace MyAds: ( https://advertise.myspace.com ).

Embed Keywords In Ad Headline And Copy: While it’s not always possible, embedding the primary keyword for your product or service in the ad headline and copy will often guarantee you the best results.

Offer A Free Trial Or Discount: As with conventional advertising, free and discounts are reported to be extremely ...

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