Marketing & Advertising Consulting Shippensburg PA

Marketing & advertising consulting helps businesses develop marketing and advertising plans. See below to find resources for marketing & advertising consulting in Shippensburg, PA that give access to brand development, marketing program implementation, client relation management, brand strategy, and sales promotions, as well as advice and content on marketing and advertising strategies.

Shippensburg Area Chamber of Commerce
(717) 532-5509
22 East King Street
Shippensburg, PA
 
Pro Arts Recording & Sound Company
(800) 821-0893
P.O. Box 397
Chambersburg, PA
 
Mainline Broadcasting
(717) 263-0813
25 Penncraft Avenue
Chambersburg, PA
 
Mother Martin's Coupons
(888) 225-2253
PO Box 249
Mont Alto, PA
 
Waynesboro Chamber of Commerce, Greater
(717) 762-7123
5 Roadside Avenue
Waynesboro, PA
 
Chambersburg Chamber of Commerce, Greater
(717) 264-7101
75 S Second St
Chambersburg, PA
 
Comcast Spotlight
(717) 264-6425
442 Stouffer Avenue
Chambersburg, PA
 
Big A Inc.
(717) 352-2544
7312 Lincoln Way East
Fayetteville, PA
 
WBO Signs & Graphics
(717) 762-9267
118 Walnut Street
Waynesboro, PA
 
Record Herald, The
(717) 762-2151
P.O. Box 271
Waynesboro, PA
 

The Benefits of Using Text Ads for Your Home Business

Use Online Text Ads to Maximize Your Internet Advertising Campaign
By Joe Dysart

Despite all the buzz about rich media lately, the simple text ad is still the most effective way to advertise online, according an October 2008 survey by iPerceptions ( http://www.iperceptions.com ). Specifically, the market research company found that 25% of web site visitors are more likely to click on a text-only ad when they visit a web site — a preference that beat out every other ad format.

The study is especially intriguing, given its substantial number of participants. Fourteen thousand people were surveyed about their ad preferences after they visited leading media Web sites, according to iPerceptions. “By having a direct dialog with consumers, we are able to know — with certainty — what consumers want and expect from their online experience,” says Jonathan Levitt, the company’s vice president of marketing.

Many home businesses are already playing the text ad game. Web design firms, consultants, tax preparers — the full gamut of home-based businesses — regularly run text ads on Google and the other major search engines.

Meanwhile, similar results on text ad dominance also surfaced in an earlier study released in July 2006 by Y2M. That market research firm found that 52% of college community members that read college newspapers online respond most favorably to text ads. The study, which featured input from 7,500 readers of online college newspapers, and included undergrads, graduates, alumni, faculty and parents, also found that pop-up ads were the most unpopular form of advertising.

Fortunately, if you’re looking to give text ads a try based on these latest survey results, you’re in luck. Getting into the text ad market is extremely easy, given the intense competition for text ad dollars by the major search engines. Here’s a game plan:

Experiment With The Big Three Ad Networks First: Google ( https://adwords.google.com ), Yahoo! ( http://searchmarketing.yahoo.com/as/ ) and MSN ( http://advertising.microsoft.com/home/home ) all have highly evolved ad networks that have been painstakingly designed for non-techie use. Any of these is a good place to learn the basics of online text advertising.

Plus, once you’re acquainted with the medium, your business can begin to take advantage of the ad analytics these companies offer as part of their services, free-of-charge. These analytics will help you hone your text ad message, and ideally ensure you get the best R.O.I. for your ad dollar. (A new service to check out once you're comfortable with online text ads is MySpace MyAds: ( https://advertise.myspace.com ).

Embed Keywords In Ad Headline And Copy: While it’s not always possible, embedding the primary keyword for your product or service in the ad headline and copy will often guarantee you the best results.

Offer A Free Trial Or Discount: As with conventional advertising, free and discounts are reported to be extremely ...

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