Marketing & Advertising Consulting Sterling VA

Marketing & advertising consulting helps businesses develop marketing and advertising plans. See below to find resources for marketing & advertising consulting in Sterling, VA that give access to brand development, marketing program implementation, client relation management, brand strategy, and sales promotions, as well as advice and content on marketing and advertising strategies.

Appertures Inc
(703) 860-3686
22135 Davis Dr Ste 113
Sterling, VA
Affordable Creative Service Inc - Sterling
(703) 707-2450
21515 Ridgetop Cir Ste 150
Sterling, VA
Ad Foundry
(703) 444-0990
20616 Cherrywood Ct
Sterling, VA
(703) 217-4944
1140 Meadowlook Court
Reston, VA
Parent Pages Inc
(703) 242-7243
11654 Plaza America Dr
Reston, VA

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Impressions Everlasting Inc
(703) 444-9030
47028 Harry Byrd Hwy
Sterling, VA
COGO Business Coaching
(703) 885-8406
12913 Alton Square
Herndon, VA
The Loyal Local
(703) 283-0551
1212 Ryan Road
Ashburn, VA
Marketing Strategies and Execution
(703) 981-2619
Northern Virginia
Ashburn, VA
SEO and Search Engine Markeitn Company
(703) 595-4735
22146 Vantage Pointe Pl
Ashburn, VA
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The Benefits of Using Text Ads for Your Home Business

Use Online Text Ads to Maximize Your Internet Advertising Campaign
By Joe Dysart

Despite all the buzz about rich media lately, the simple text ad is still the most effective way to advertise online, according an October 2008 survey by iPerceptions ( ). Specifically, the market research company found that 25% of web site visitors are more likely to click on a text-only ad when they visit a web site — a preference that beat out every other ad format.

The study is especially intriguing, given its substantial number of participants. Fourteen thousand people were surveyed about their ad preferences after they visited leading media Web sites, according to iPerceptions. “By having a direct dialog with consumers, we are able to know — with certainty — what consumers want and expect from their online experience,” says Jonathan Levitt, the company’s vice president of marketing.

Many home businesses are already playing the text ad game. Web design firms, consultants, tax preparers — the full gamut of home-based businesses — regularly run text ads on Google and the other major search engines.

Meanwhile, similar results on text ad dominance also surfaced in an earlier study released in July 2006 by Y2M. That market research firm found that 52% of college community members that read college newspapers online respond most favorably to text ads. The study, which featured input from 7,500 readers of online college newspapers, and included undergrads, graduates, alumni, faculty and parents, also found that pop-up ads were the most unpopular form of advertising.

Fortunately, if you’re looking to give text ads a try based on these latest survey results, you’re in luck. Getting into the text ad market is extremely easy, given the intense competition for text ad dollars by the major search engines. Here’s a game plan:

Experiment With The Big Three Ad Networks First: Google ( ), Yahoo! ( ) and MSN ( ) all have highly evolved ad networks that have been painstakingly designed for non-techie use. Any of these is a good place to learn the basics of online text advertising.

Plus, once you’re acquainted with the medium, your business can begin to take advantage of the ad analytics these companies offer as part of their services, free-of-charge. These analytics will help you hone your text ad message, and ideally ensure you get the best R.O.I. for your ad dollar. (A new service to check out once you're comfortable with online text ads is MySpace MyAds: ( ).

Embed Keywords In Ad Headline And Copy: While it’s not always possible, embedding the primary keyword for your product or service in the ad headline and copy will often guarantee you the best results.

Offer A Free Trial Or Discount: As with conventional advertising, free and discounts are reported to be extremely ...

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