Marketing & Advertising Consulting Tualatin OR
Lake Oswego, OR
Lake Oswego, OR
The Benefits of Using Text Ads for Your Home Business
Use Online Text Ads to Maximize Your Internet Advertising Campaign
By Joe Dysart
Despite all the buzz about rich media lately, the simple text ad is still the most effective way to advertise online, according an October 2008 survey by iPerceptions ( http://www.iperceptions.com ). Specifically, the market research company found that 25% of web site visitors are more likely to click on a text-only ad when they visit a web site — a preference that beat out every other ad format.
The study is especially intriguing, given its substantial number of participants. Fourteen thousand people were surveyed about their ad preferences after they visited leading media Web sites, according to iPerceptions. “By having a direct dialog with consumers, we are able to know — with certainty — what consumers want and expect from their online experience,” says Jonathan Levitt, the company’s vice president of marketing.
Many home businesses are already playing the text ad game. Web design firms, consultants, tax preparers — the full gamut of home-based businesses — regularly run text ads on Google and the other major search engines.
Meanwhile, similar results on text ad dominance also surfaced in an earlier study released in July 2006 by Y2M. That market research firm found that 52% of college community members that read college newspapers online respond most favorably to text ads. The study, which featured input from 7,500 readers of online college newspapers, and included undergrads, graduates, alumni, faculty and parents, also found that pop-up ads were the most unpopular form of advertising.
Fortunately, if you’re looking to give text ads a try based on these latest survey results, you’re in luck. Getting into the text ad market is extremely easy, given the intense competition for text ad dollars by the major search engines. Here’s a game plan:
Experiment With The Big Three Ad Networks First: Google ( https://adwords.google.com ), Yahoo! ( http://searchmarketing.yahoo.com/as/ ) and MSN ( http://advertising.microsoft.com/home/home ) all have highly evolved ad networks that have been painstakingly designed for non-techie use. Any of these is a good place to learn the basics of online text advertising.
Plus, once you’re acquainted with the medium, your business can begin to take advantage of the ad analytics these companies offer as part of their services, free-of-charge. These analytics will help you hone your text ad message, and ideally ensure you get the best R.O.I. for your ad dollar. (A new service to check out once you're comfortable with online text ads is MySpace MyAds: ( https://advertise.myspace.com ).
Embed Keywords In Ad Headline And Copy: While it’s not always possible, embedding the primary keyword for your product or service in the ad headline and copy will often guarantee you the best results.
Offer A Free Trial Or Discount: As with conventional advertising, free and discounts are reported to be extremely ...
PNWCMUG Membership - Portland Chapter
Dates: 12/31/2025 – 12/31/2025
Portland, Oregon, United States Portland
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The group will discuss aspects of color management, proofing and digital workflows for content creators (designers, advertisers, photographers, production in-plants, etc.), prepress and printers. There will be discussions, workshops, and demonstrations of products and techniques by experts and vendors to showcase the latest technologies available to the membership. A portion of most meetings will be devoted for an open exchange of ideas and question and answer time. Click here to view current CMUG events in Portland http://www.eventspdx.pnwcmug.com Feel free to contact us with any questions at colorcontrolfreak @ pnwcmug.com
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