Marketing & Advertising Consulting Windsor CT

Marketing & advertising consulting helps businesses develop marketing and advertising plans. See below to find resources for marketing & advertising consulting in Windsor, CT that give access to brand development, marketing program implementation, client relation management, brand strategy, and sales promotions, as well as advice and content on marketing and advertising strategies.

Total View Media
(860) 687-9849
8 Juniper Road
Windsor, CT

Data Provided by:
Krista M. Kuehn
(860) 286-8764
80 Silo Way
Bloomfield, CT

Data Provided by:
Pert Survey Research Inc
(860) 242-2005
522 Cottage Grove Rd Bldg A
Bloomfield, CT
Express Direct Services
(860) 726-0337
105 Filley St
Bloomfield, CT
Dornenburg Group
(860) 726-9740
16 Southwood Drive
Bloomfield, CT
(860) 286-9866
125 Old Iron Ore Rd
Bloomfield, CT
Capewell Horsenails Inc
(860) 242-3650
1404 Blue Hills Ave
Bloomfield, CT
Kursman Advertising
(860) 242-5121
800 Cottage Grove Rd Bldg 5
Bloomfield, CT
Connecticut Advertising Services
(860) 242-1422
96 Old Poquonock Rd
Bloomfield, CT
(860) 242-0031
27 Britton Dr
Bloomfield, CT
Data Provided by:

The Benefits of Using Text Ads for Your Home Business

Use Online Text Ads to Maximize Your Internet Advertising Campaign
By Joe Dysart

Despite all the buzz about rich media lately, the simple text ad is still the most effective way to advertise online, according an October 2008 survey by iPerceptions ( ). Specifically, the market research company found that 25% of web site visitors are more likely to click on a text-only ad when they visit a web site — a preference that beat out every other ad format.

The study is especially intriguing, given its substantial number of participants. Fourteen thousand people were surveyed about their ad preferences after they visited leading media Web sites, according to iPerceptions. “By having a direct dialog with consumers, we are able to know — with certainty — what consumers want and expect from their online experience,” says Jonathan Levitt, the company’s vice president of marketing.

Many home businesses are already playing the text ad game. Web design firms, consultants, tax preparers — the full gamut of home-based businesses — regularly run text ads on Google and the other major search engines.

Meanwhile, similar results on text ad dominance also surfaced in an earlier study released in July 2006 by Y2M. That market research firm found that 52% of college community members that read college newspapers online respond most favorably to text ads. The study, which featured input from 7,500 readers of online college newspapers, and included undergrads, graduates, alumni, faculty and parents, also found that pop-up ads were the most unpopular form of advertising.

Fortunately, if you’re looking to give text ads a try based on these latest survey results, you’re in luck. Getting into the text ad market is extremely easy, given the intense competition for text ad dollars by the major search engines. Here’s a game plan:

Experiment With The Big Three Ad Networks First: Google ( ), Yahoo! ( ) and MSN ( ) all have highly evolved ad networks that have been painstakingly designed for non-techie use. Any of these is a good place to learn the basics of online text advertising.

Plus, once you’re acquainted with the medium, your business can begin to take advantage of the ad analytics these companies offer as part of their services, free-of-charge. These analytics will help you hone your text ad message, and ideally ensure you get the best R.O.I. for your ad dollar. (A new service to check out once you're comfortable with online text ads is MySpace MyAds: ( ).

Embed Keywords In Ad Headline And Copy: While it’s not always possible, embedding the primary keyword for your product or service in the ad headline and copy will often guarantee you the best results.

Offer A Free Trial Or Discount: As with conventional advertising, free and discounts are reported to be extremely ...

Click here to read more from Home Business Magazine

© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media