Mobilized: Get Your Home Business Cell-Phone Ready Gettysburg PA

For entrepreneurs of all stripes, probably the easiest and quickest way to connect with the coming wave of cell phone shoppers is to leverage the text messaging side of cell phone marketing. Businesses already engaging in text-message marketing, for example, regularly text-message established customers with news of private sales, special offers, coupons, and one-time clearance events.

Wireless Zone
(610) 692-7798
13 W Gay St
West Chester, PA
 
CPR Cell Phone Repair Pittsburgh
(412) 548-3484
7206 McKnight Road
Pittsburgh, PA
Products & Services
Cell phone and electronics repair
Store Type
Brick and mortar, repair, sales

Sprint store by Intouch wireless
(610) 757-9777
160 n gulph road
king of prussia, PA
Products & Services
Sales, business and consumer solutions, Data solutions, repair center, New and existing service agreements
Store Type
Retail
Hours
10am-9pm mon.thru sat, 11am-6pm on sunday
Prices and/or Promotions
free to $50

Cellular Connection
(717) 845-3188
701 Loucks Rd
York, PA
 
Levco Communications
(814) 452-3487
141 E 26th St
Erie, PA
 
Complete Wireless Inc
(814) 838-3810
2501 W 12th St
Erie, PA
 
Battery Warehouse
(717) 846-5925
1519 Mount Rose Ave
York, PA
 
Upi Wireless
(215) 885-8456
426 N Easton Rd
Glenside, PA

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Convergent Communications
(610) 866-4444
1605 Valley Center Parkway, Suite 250
Bethlehem, PA

Data Provided by:
Sweet Beginnings, LLC
(610) 269-3969
827 W. Lancaster Ave.
Downingtown, PA
 
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Mobilized: Get Your Home Business Cell-Phone Ready

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Gearing Up for the Coming Wave of Cell Phone Shoppers
By Joe Dysart

While businesses have long eyed the cell phone as a new revenue stream, recent market developments indicate the technology is finally beginning to deliver on its promise. By 2013, more than two billion consumers worldwide are expected to have made a purchase using their mobile, according to market research firm Juniper ( http://www.juniperresearch.com ). Plus, more than 20% of all businesses worldwide are already offering customers some way to make purchases or order services via cell phone, according to Juniper.

Specifically, many of these businesses are offering “cell-phone-friendly” versions of their web sites, light-weight alternatives that are specially designed to download more quickly to the relatively tiny cell phone screen. Other businesses are bypassing the Web altogether by texting their sales offers and other messages directly to customers’ cell phones, and enabling them to respond — and purchase — in kind.

“Americans are hooked on their cell phones,” says Glen Chancy, chief information officer at CorFun ( http://www.corfun.com ), an e-services and marketing firm. “When you leave the house in the morning, what are the two things you always make sure you have? For most people, the answer is — keys and cell phone. If you want to reach people, texting them on their cell phone is the fastest, surest way to do it.”

Derek Brown, CEO of WebXposure.com ( http://www.webexposure.com ), a Web marketing firm, agrees. “Text messaging is the new wave in marketing,” he says, adding that one of the most powerful components of the advertising form is that it is saved — people tend to save their text messages in their cell phones until the messages are actually viewed.

Texting Your Way to Sales
For entrepreneurs of all stripes, probably the easiest and quickest way to connect with the coming wave of cell phone shoppers is to leverage the text messaging side of cell phone marketing. Businesses already engaging in text-message marketing, for example, regularly text-message established customers with news of private sales, special offers, coupons, and one-time clearance events. Others goose sales by alerting customers about coming price hikes.

And some are even using text messaging to enhance the service side of their business, such as alerting customers that a product that they’ve ordered has arrived, or forwarding along product delivery information from carriers like FedEx, UPS, or USPS. Still other businesses are mixing text-messaging advertising with more traditional forms in print, radio, TV, and Web. Such ads often feature a text message code that customers and potential customers can send to a business for more information about a product or service, or to initiate a purchase.

In each case, these businesses are building these text-messaging lists the same way they built their email marketing lists in the past —offering an incentive in e...

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