Mobilized: Get Your Home Business Cell-Phone Ready Prospect Heights IL

For entrepreneurs of all stripes, probably the easiest and quickest way to connect with the coming wave of cell phone shoppers is to leverage the text messaging side of cell phone marketing. Businesses already engaging in text-message marketing, for example, regularly text-message established customers with news of private sales, special offers, coupons, and one-time clearance events.

Go Wireless
(847) 297-5537
5 S Wolf Rd
Prospect Heights, IL

Data Provided by:
AT&T Mobility
(847) 465-8457
1455 Lake-Cook Road
Wheeling, IL

Data Provided by:
AT&T Mobility
(847) 391-4167
1722 E. Kensington Rd
Mt. Prospect, IL

Data Provided by:
Verizon Wireless
(847) 559-8600
2171 Northbrook Ct
Northbrook, IL

Data Provided by:
Wireless Product Innovations
(847) 239-7111
1507 Rand Rd
Des Plaines, IL

Data Provided by:
North American Paging & Cell
(847) 392-1200
504 W Northwest Hwy
Arlington Heights, IL

Data Provided by:
Cell Phone Repair Place - North Shore
(847) 440-4535
2740 12th Street
Wheeling, IL
Products & Services
Cell Phone, iPod, Gaming Systems Repair
Store Type
Service
Hours
On Call

R-Solutions
(847) 520-1693
1055 McHenry Rd
Wheeling, IL

Data Provided by:
AT&T Mobility
(847) 699-7979
3404 Milwaukee Ave
Northbrook, IL

Data Provided by:
Areawide Cellular Inc
(847) 504-1200
642 Anthony Trl
Northbrook, IL

Data Provided by:
Data Provided by:

Mobilized: Get Your Home Business Cell-Phone Ready

Provided By: 

Gearing Up for the Coming Wave of Cell Phone Shoppers
By Joe Dysart

While businesses have long eyed the cell phone as a new revenue stream, recent market developments indicate the technology is finally beginning to deliver on its promise. By 2013, more than two billion consumers worldwide are expected to have made a purchase using their mobile, according to market research firm Juniper ( http://www.juniperresearch.com ). Plus, more than 20% of all businesses worldwide are already offering customers some way to make purchases or order services via cell phone, according to Juniper.

Specifically, many of these businesses are offering “cell-phone-friendly” versions of their web sites, light-weight alternatives that are specially designed to download more quickly to the relatively tiny cell phone screen. Other businesses are bypassing the Web altogether by texting their sales offers and other messages directly to customers’ cell phones, and enabling them to respond — and purchase — in kind.

“Americans are hooked on their cell phones,” says Glen Chancy, chief information officer at CorFun ( http://www.corfun.com ), an e-services and marketing firm. “When you leave the house in the morning, what are the two things you always make sure you have? For most people, the answer is — keys and cell phone. If you want to reach people, texting them on their cell phone is the fastest, surest way to do it.”

Derek Brown, CEO of WebXposure.com ( http://www.webexposure.com ), a Web marketing firm, agrees. “Text messaging is the new wave in marketing,” he says, adding that one of the most powerful components of the advertising form is that it is saved — people tend to save their text messages in their cell phones until the messages are actually viewed.

Texting Your Way to Sales
For entrepreneurs of all stripes, probably the easiest and quickest way to connect with the coming wave of cell phone shoppers is to leverage the text messaging side of cell phone marketing. Businesses already engaging in text-message marketing, for example, regularly text-message established customers with news of private sales, special offers, coupons, and one-time clearance events. Others goose sales by alerting customers about coming price hikes.

And some are even using text messaging to enhance the service side of their business, such as alerting customers that a product that they’ve ordered has arrived, or forwarding along product delivery information from carriers like FedEx, UPS, or USPS. Still other businesses are mixing text-messaging advertising with more traditional forms in print, radio, TV, and Web. Such ads often feature a text message code that customers and potential customers can send to a business for more information about a product or service, or to initiate a purchase.

In each case, these businesses are building these text-messaging lists the same way they built their email marketing lists in the past —offering an incentive in e...

Click here to read more from Home Business Magazine

© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media