Startup Financing Anthony NM

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Mr. Adrian F. Dodds, CFP®
(915) 544-1100
124 W Castellano Dr
El Paso, TX
Firm
Dodds Wealth Management Group

Data Provided by:
Ms. Helen D. Peck, CFP®
(915) 533-4444
7362 Remcon Cir
El Paso, TX
Firm
Helen D. Peck, CPA
Areas of Specialization
Tax Planning

Data Provided by:
Rebecca R. Setliff, CFP®
(915) 534-9210
4503 N Mesa St
El Paso, TX
Firm
Morgan Stanley Smith Barney
Areas of Specialization
General Financial Planning, Retirement Planning
Key Considerations
Average Net Worth: $500,001 - $1,000,000

Average Income: $100,001 - $250,000

Profession: Not Applicable

Data Provided by:
Mr. Travis J. Hughes, CFP®
(915) 587-7777
5925 Silver Springs, Ste.B
El Paso, TX
Firm
Investors Capital
Areas of Specialization
Comprehensive Financial Planning, Education Planning, Employee and Employer Plan Benefits, Insurance Planning, Retirement Planning, Wealth Management

Data Provided by:
Mr. Peter M. Desantis, CFP®
(915) 564-5906
2501 N Piedras St
El Paso, TX
Firm
Peter DeSantis & Company

Data Provided by:
Mr. Jesus A. Longoria, CFP®
(888) 826-4287
7362 Remcon Circle
El Paso, TX
Firm
AMICUS FINANCIAL ADVISORS, LLP
Areas of Specialization
Asset Allocation, Budget Development, Charitable Giving, Comprehensive Financial Planning, Cross-Border Planning, Debt Management, Education Planning

Data Provided by:
Mr. Kenneth H. Osborn, CFP®
(915) 760-6898
1262 Frankin Jay lane
El Paso , TX
Firm
Delphi

Data Provided by:
Dr. Sid Glandon, CFP®
(915) 491-7588
5950 Mira Hermosa
El Paso, TX
Firm
University of Texas at El Paso
Areas of Specialization
Asset Allocation, Business Succession Planning, Comprehensive Financial Planning, General Financial Planning, Investment Management, Investment Planning, Life Transitions
Key Considerations
Average Net Worth: $250,001 - $500,000

Average Income: $100,001 - $250,000

Profession: Not Applicable

Data Provided by:
Mr. Joshua G. Plasencio, CFP®
(915) 581-1680
5430 Doniphan Dr
El Paso, TX
Firm
First Savings Bank

Data Provided by:
Mr. Marshall C. Barclay, CFP®
(915) 543-5630
4130 Rio Bravo St Ste A100
El Paso, TX
Firm
Lincoln Financial Advisors
Areas of Specialization
Asset Allocation, Business Succession Planning, Charitable Giving, Comprehensive Financial Planning, Education Planning, Employee and Employer Plan Benefits, Estate Planning
Key Considerations
Average Net Worth: $1,000,001 - $5,000,000

Average Income: $100,001 - $250,000

Profession: Medical/Dental Professionals

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Startup Financing

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The Real Funding Strategy That Works
by Kenneth H. Marks

You have an idea for a product or service and want to start a company, or maybe you already have a company and you are thinking about launching a new product line. Either way, you need capital to make it happen, but how do you get the funding required?

If you attend your typical MBA class on startup businesses or an entrepreneurial starter program, you’ll likely be told to write a business plan and shop it to angel and venture investors, right? Not in the real world!
Statistically no one gets venture capital. Yes, we all read about the handful of companies that obtained venture funding, are written about in the trade rags and may have even gone public, but given the number of companies started each year vs. the number of companies receiving institutional (or venture) funding, it is insignificant, and for most companies just plain unrealistic. So, how do the 99.9 percent of startup businesses get funded?

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Practical Funding Approach

The financing strategy is bootstrapping in stages based on iterative phases of success, working from the end backwards along a path of steps, only doing what must be done to get to the next phase with minimal capital. This is a resourceful and practical approach:
· Start with the customer and market need.
· Establish the critical path items for at least the first stage of the company or project.
· Define what it takes to validate the market and prove the company’s ability.
· Develop a list of where and from whom you can get the resources needed (i.e. those who have a reason to care about your company’s success).
· Assess – Can you bridge the gap with friends and family and personal investment?

Start with the Customer and the Market Need

Start with the end in mind — that is, the customer and the market need. Many businesses start with a solution and look for a problem to solve; this is natural when you have technical entrepreneurs and creative people. However, capital is attracted to situations that have proven market demand with a solution that is feasible at a validated price that allows the business to make a significant return based on the risk involved. The idea is to validate the market and price as soon as possible in the development of the company and shape the product or service offering to assure profitable revenues, or at least those that can generate a reasonable gross profit (revenues minus direct costs). This means talking with potential customers as you are crafting the business plan and strategy — the same goes with likely sources of supply.

Establish the Critical Path Items

Next, leverage the knowledge gained to develop the critical path items required to launch the company. Create a working prototype and confirm that the business model will work. One of the outputs of this train of thinking and process is a clearer understanding of the amount and timing of capital required.
Let’s take an example: A small ...

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