Tips on Helping to Sell Your Products to Local Retailers Essex Junction VT

Now that you’ve finished creating an exciting new line of hand-made products, you might ponder the thought of selling them to a local retailer. Items by talented artists are a wonderful addition to specialty shops. They help distinguish boutiques from big box retailers and charming towns from ho-hum malls.

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Tips on Helping to Sell Your Products to Local Retailers

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Tips to Sell Your Products to Retail Shops
By Pam Pesetti

Now that you’ve finished creating an exciting new line of hand-made products, you might ponder the thought of selling them to a local retailer. Items by talented artists are a wonderful addition to specialty shops. They help distinguish boutiques from big box retailers and charming towns from ho-hum malls. By paying attention to a few guidelines, your products will be seen in their best light, at the right time, by the retailers who can propel them towards success.

First Impressions
Present your wares in an appealing and organized manner. For example, group items together by theme, price point, or demographics. When you go in to show your products, do not pile items on the wrap counter expecting the owner to sift through each one. Offer ideas on how your merchandise can best be displayed, possibly with a visually appealing marketing card that describes your unique product. Be creative in your presentation, perhaps displaying household magnets on a cookie sheet or Asian-inspired hairpieces propped in a bowl of rice. Offer just a sampling of your most popular products; shop owners are busy and want a quick overview.

You and Your Products Need to Shine
You are an integral part of the presentation, so be conscious of your attire and cleanliness. A worn t-shirt with obscure graphics reflects poorly on you and your merchandise. Come to the appointment solo without friends, children, or pets to distract you or your presentation.

Have Enthusiasm
If you don’t love your creation, it will be difficult to sell. You are the expert on your goods and need to demonstrate their attributes and salability. Enthusiasm is contagious and must shine through your smile and presentation.

Do Your Homework
Your product might be the fantastic, yet if you approach a retailer the day after a trade mart, your chances of a sale are greatly reduced. Marts are offered around the nation throughout the year, so be informed as to when local retailers are most likely to attend the shows. It is common for retailers to overspend at shows, so their wallets will be tight.

Make an Appointment
Retailers are busy and appreciate a quick call to see if they are available to see your product line. Mid-week tends to be a good time for the majority of shops to view your wares. Monday, shops are either closed or gearing up for the week. Tuesday and Wednesday mornings tend to be a more reasonable time. As the weekend approaches, businesses are preparing their inventory and sales floors, and you may not capture their full attention. If you do cold call your line of items, be respectful. Their time and priorities may differ from yours, so be prepared to return on a more convenient day.

Find a Link
Call a friend who knows the shop owner to get a recommendation. If you are a customer, respectfully suggest your line of items that might be a good fit for the store. Mentio...

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