Understand Female Buying Habits and Increase Your Home Business East Stroudsburg PA

If you make an effort to understand the emotionality of a woman’s purchase, she will start to form a relationship with you. This is critical because an emotional bond is the only factor that breeds true loyalty; not “favored customer cards,” not reward points or discounts, not even repeating their name in a friendly manner.

Vacation Getaway
(570) 420-9600
39 River Rd
Minisink Hills, PA

Data Provided by:
TechnoGraphicsMedia
(862) 354-4878
P.O.Box 67
Swartswood, NJ
 
Keenan-Nagle Advertising, Inc.
(610) 797-7100
1301 South 12th Street
Allentown, PA

Data Provided by:
Doran & Forgacs Inc
(610) 344-0570
1306 Barkway Dr
West Chester, PA
 
Timmons&Company
(215) 340-9090
3795 Route 202
Doylestown, PA
 
JS Marketing International
(570) 619-4255
P.O. Box 1050
Effort, PA

Data Provided by:
Egan Suzanne Inc
(814) 941-0950
3121 Fairway Dr
Altoona, PA
 
CA2NY Marketing
(866) 992-2269
102 Pickering Way
Exton, PA
 
Klunk & Millan Advertising
(610) 973-2400
One Tek Park, Suite 210
Breinigsville, PA

Data Provided by:
Eary's
(646) 410-8311
382 w washington st 2 floor
Allentown , PA
 
Data Provided by:

Understand Female Buying Habits and Increase Your Home Business

Provided By: 

Why you Should Focus More on Marketing Towards Woman
By Ross Shafer

If you are losing your market share or not meeting sales projections, chances are you aren’t relevant to the most important sex.

Women. Women. Women.
So much has been written about the powerful female consumer you would think the “men folk” in your organization would realize women are the root of all profits. Yet, still so many companies live in denial that women account for over 80 percent of all consumer purchases. How can anyone ignore that the $5 trillion women spend annually is staged to gobble up new homes, healthcare, consumer electronics, investment advice, automobiles, vacations, bank accounts, and do-it-yourself projects? In fact, their financial heft is so significant that any business would see an instant spike in revenue if they adopted a “no-more-marketing-to-men” attitude.

Women Complain For a Reason
Research indicates that of 1,000 random complaints, more than 80 percent were written and registered by women. When the transaction goes badly, they get mad and stay mad. Their complaints register words like “embarrassed,” “helpless,” “out of control,” “hurt,” “crushed,” and “rejected.” Those are the same words many would typically use in an intimate, loving relationship, and that’s because women don’t differentiate a personal interaction from a business event; business is personal and emotional to them.

Women Started Viral Marketing
Not only do women tend to complain about the perpetrator, but they also tell everyone else about the experience. Faith Popcorn, author of, “EVEolution — Understanding Women,” says that the average satisfied female customer will recommend a service, shop, or client to 21 other people. Since women speak an average of 20,000 words a day — vs. a man’s 6,000 — women were indeed the first “viral marketing” machine. Therefore, when women have a good feeling about your company, it can create a vast army of female unpaid spokespeople for you. Can you do better than that with traditional marketing?

Women Are More Loyal Customers
If you make an effort to understand the emotionality of a woman’s purchase, she will start to form a relationship with you. This is critical because an emotional bond is the only factor that breeds true loyalty; not “favored customer cards,” not reward points or discounts, not even repeating their name in a friendly manner. Women don't want “service” from you, they want empathy. They want to be understood. Once women feel you have understood and appreciated them, you have not only a loyal customer, but a referral engine as well.

Offend Women and Die!
When you scorn or offend women, look out. Consider the detrimental effects to the Tom Cruise movie, “Mission Impossible III.” It was largely thought to be the best film of the trilogy, yet when Cruise blathered in the press insisting his then-girlfriend Katie Holmes have a “silent birth” as prescribed by Scientolo...

Click here to read more from Home Business Magazine

© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media