Understand Female Buying Habits and Increase Your Home Business Goshen IN

If you make an effort to understand the emotionality of a woman’s purchase, she will start to form a relationship with you. This is critical because an emotional bond is the only factor that breeds true loyalty; not “favored customer cards,” not reward points or discounts, not even repeating their name in a friendly manner.

DIR Incorporated
(574) 329-9022
59052 Lower Drive
Goshen, IN
 
Burkhart Advertising Inc
(574) 522-4421
1600 W Beardsley Ave Ste 110
Elkhart, IN
 
Advertising In Motion Inc
(574) 266-7600
27991 County Road 10
Elkhart, IN
 
Schuler Ray Advertising Co
(574) 264-1129
516 E Bristol St
Elkhart, IN
 
Dejohn Advertising Assoc Inc
(574) 262-3302
51031 County Road 11
Elkhart, IN
 
Apparel Promotions
(866) 565-8909
21269 Buckingham Road
Elkhart, IN
 
Ad-Venture Promotions
(574) 262-3331
2921 Moose Trl
Elkhart, IN
 
Kuipers David Advertising & Design
(574) 264-0348
53601 Lane St
Elkhart, IN
 
R Schuler & Sons Advertising Specialty Promotions
(574) 262-2544
1247 N Main St
Elkhart, IN
 
Studio A Advertising
(574) 262-3199
1038 W Bristol St
Elkhart, IN
 

Understand Female Buying Habits and Increase Your Home Business

Provided By: 

Why you Should Focus More on Marketing Towards Woman
By Ross Shafer

If you are losing your market share or not meeting sales projections, chances are you aren’t relevant to the most important sex.

Women. Women. Women.
So much has been written about the powerful female consumer you would think the “men folk” in your organization would realize women are the root of all profits. Yet, still so many companies live in denial that women account for over 80 percent of all consumer purchases. How can anyone ignore that the $5 trillion women spend annually is staged to gobble up new homes, healthcare, consumer electronics, investment advice, automobiles, vacations, bank accounts, and do-it-yourself projects? In fact, their financial heft is so significant that any business would see an instant spike in revenue if they adopted a “no-more-marketing-to-men” attitude.

Women Complain For a Reason
Research indicates that of 1,000 random complaints, more than 80 percent were written and registered by women. When the transaction goes badly, they get mad and stay mad. Their complaints register words like “embarrassed,” “helpless,” “out of control,” “hurt,” “crushed,” and “rejected.” Those are the same words many would typically use in an intimate, loving relationship, and that’s because women don’t differentiate a personal interaction from a business event; business is personal and emotional to them.

Women Started Viral Marketing
Not only do women tend to complain about the perpetrator, but they also tell everyone else about the experience. Faith Popcorn, author of, “EVEolution — Understanding Women,” says that the average satisfied female customer will recommend a service, shop, or client to 21 other people. Since women speak an average of 20,000 words a day — vs. a man’s 6,000 — women were indeed the first “viral marketing” machine. Therefore, when women have a good feeling about your company, it can create a vast army of female unpaid spokespeople for you. Can you do better than that with traditional marketing?

Women Are More Loyal Customers
If you make an effort to understand the emotionality of a woman’s purchase, she will start to form a relationship with you. This is critical because an emotional bond is the only factor that breeds true loyalty; not “favored customer cards,” not reward points or discounts, not even repeating their name in a friendly manner. Women don't want “service” from you, they want empathy. They want to be understood. Once women feel you have understood and appreciated them, you have not only a loyal customer, but a referral engine as well.

Offend Women and Die!
When you scorn or offend women, look out. Consider the detrimental effects to the Tom Cruise movie, “Mission Impossible III.” It was largely thought to be the best film of the trilogy, yet when Cruise blathered in the press insisting his then-girlfriend Katie Holmes have a “silent birth” as prescribed by Scientolo...

Click here to read more from Home Business Magazine

© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media