Use this Five-Step Process to Conduct Super Seminars Dalton GA

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

AT&T Mobility
(706) 226-2444
308 W Walnut Ave
Dalton, GA

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H&H Lifestyles
(912) 265-8100
100 Glynn Isles
Brunswick, GA
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Lighting Control, Motorized Window Treatments / Home Theater Curtains, Telephone Systems
Brands
Acoustic Innovations,Kaleidescape, Sound Advance Speakers, Krell, Niles Audio,Denon, B&W Speakers, Klipsch, AMX, Lutron, Anthem, Control 4, Monster Cable, Richard Gray, Mitsubishi, Stewart Film Screen, Runco, Tributaries, RTI,Sony,LG,Sharp
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Hal Pruitt, CEDIA Certified Instructor- Johnny Sisson, CEDIA Certified Professional EST II

Global Connection, Inc. of America
(877) 511-3009
3795 Pleasantdale Road
Atlanta, GA
 
Venture Technology Group
(770) 540-1102
P.O. Box 6142
Athens , GA
 
Performance Communications, Inc.
(770) 908-2341
1944 Northlake Pkwy
Tucker, GA
 
Bell Integrated Home Solutions
(912) 233-8990
30 E. Victory Drive
Savannah, GA
Services
Audio / Video, Home Theater, Lighting Control, Security / Access Control / Surveillance / Gate Access, Telephone Systems
Brands
Lutron, Caddx, Panasonic, Sony, Denon, Philips, Control 4, Jamo, Polk Audio, Atlantic Technology, Audio Design Associates
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Chris Bell, CEDIA Certified Professional Designer, CEDIA Certified Professional EST II

Atlanta Audio Consultants
(770) 977-9110
3149 Hudson Pond Lane
Marietta, GA
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Lighting Control, Multi-Room Audio, Multi-Room Video, Security / Access Control / Surveillance / Gate Access, Telephone Systems, Home Networking, iPhone / iPad integration
Brands
Yamaha,RBH, Jamo,Elan g!, Monitor Audio, Bass, Marantz, Sharp, Niles Audio, Da-Lite, Monster Cable Liberty Cable, Lutron,Kinetics Noise,Samsung, Rockustics, Chief, Velodyne, Panasonic, RTI, Artison
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Phillip Ampel, CEDIA Certified Professional EST II

AT&T Mobility
(706) 291-6737
617 Martha Berry Blvd
Rome, GA

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AT&T Mobility
(770) 992-3680
690 Holcomb Bridge Rd
Roswell, GA

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AT&T Mobility
(770) 795-7430
1690 Powder Springs Rd
Marietta, GA

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Use this Five-Step Process to Conduct Super Seminars

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Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take!
By Susan A. Friedmann, CSP

Seminars, workshops, boot camps, and other educational programming are very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: Our value is largely determined by how much we know and what we can do with that knowledge.

Anything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialized knowledge can enhance your Expert Identity and make your services more attractive to the buying public.

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

In addition, conducting seminars adds to your “brand identity” and builds up that identify. Potential customers purchase for a wide variety of reasons, price being only a small factor. Brand identity and credibility are critical in a purchase decision, particularly when a special service is needed. That credibility is enhanced when you conduct and promote relevant seminars.

Here's a five-step process to develop seminars that will appeal to your target audience:

Step One: Define Your Target Audience
Nichepreneurs™ have a range of potential audiences for educational material. Classes could be directed toward colleagues and peers, with an eye toward enriching the industry as a whole and generating referral business. Or you may wish to focus on educating the general public, creating a more educated consumer, and enjoying higher sales.

Realize the two groups have different needs and require different information. You need a clear vision of who you're talking to before you worry about what you're talking about!

Step Two: Identify Critical Information
Now that you know who your target audience is, you want to determine what is important to them. What crucial areas are your customers the most eager to learn about? Bear in mind that there is always a hunger for basic, introductory information.

Never assume you know what is of interest to your clientele. Ask them — either anecdotally, during the course of business, or as part of an outreach campaign. The topics you might think they can't miss might leave them snoring, while something that you considered insignificant could have great appeal. Do your research!

Step Three: Select a Topic
Use the results of the research you conducted in step number two to select a topic. What are the most important points to cover? Create a presentation focusing on those points. Remember, you want to appeal to the wants and needs of your target audience.

Step Four: Select a Format
Consider the...

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